Access Community Credit Union-TX Market Research Report
Company Overview
Access Community Credit Union (ACCU) is a community-oriented financial institution headquartered in Amarillo, Texas. ACCU provides diverse financial services including lending, savings, and business solutions, operating as a cooperative that returns net profits back to its members and community. Since 2019, the credit union has reinvested over $300,000 into local initiatives. ACCU enhances accessibility through four branch locations in Amarillo, access to over 40 local ATMs, and a nationwide network of 50,000 ATMs. Dedicated to inclusivity, ACCU aligns with WCAG 2.0 guidelines, ensuring accessible services for all, including individuals with disabilities.
Leadership
The leadership team at ACCU plays a crucial role in steering the organization's strategic direction and community involvement:
- President & CEO: John Hays
- Professional Background: Hays has been with the credit union since 2009 and carries a degree from the University of Virginia Darden School of Business.
- Executive Vice President & CFO: Brad Dewey
- Vice President of Mortgage Lending: Crissy Aleman
The leadership team emphasizes engagement with the community and operational transparency. Their active presence in branches facilitates stronger connections with staff and members.
Services and Financial Health
Access Community Credit Union offers a comprehensive suite of financial products, including:
- Car loans
- Home equity loans
- Debt consolidation services
To attract savings, the credit union provides competitive deposit rates, with certificate of deposit (CD) rates reaching up to 4.25% APY. ACCU's financial stability is evidenced by its positive annual reports and sound oversight, augmented by additional security measures such as Excess Share Insurance (ESI), supplementing the standard NCUA Federal Deposit Insurance.
Market Standing
ACCU maintains a strong presence in the Amarillo market. The credit union's distinct member-centric approach has resulted in approximately 15% annual growth in member assets, signifying trust and robust financial health.
Recent Initiatives and Strategic Focus
Digital Transformation
ACCU has made significant strides in digital transformation, enhancing its online banking services. This initiative focuses on improving security features and user experience, aligning with the increasing demand for digital financial accessibility.
Community Engagement
Access Community actively participates in local development, supporting community projects through financial sponsorships and volunteer efforts. This active community involvement is a cornerstone of the credit union's strategy to foster economic growth and strengthen local ties.
Contact Information
- Website: [Access Community Credit Union](https://www.accesscreditunion.com/)
- Phone: 806-353-9999
- Email: accesscu@accesscu.net
- Address: 6401 S Bell St, Amarillo, TX 79109
Mission and Community Involvement
ACCU's mission is to serve its members' financial needs and foster financial security in the Amarillo community. Emphasizing inclusivity, ACCU ensures its services are accessible to all eligible members, supporting financial well-being and community growth.
Strategic Analysis
Access Community Credit Union-TX leverages its community-focused model as a competitive advantage. By investing in digital infrastructure and emphasizing personalized member service, ACCU aims to meet the evolving consumer demand for seamless online banking experiences. The organization’s commitment to leadership-driven innovation and community involvement positions it for sustainable growth and membership expansion in an ever-evolving financial services landscape.
