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Accord

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Company Research Report: Accord



Company Overview



Name: Accord



Mission of the Company:


Accord helps revenue teams drive execution excellence by enforcing their standards for how they sell, onboard, and expand with prospects and customers.

Founded By:


Ross Rich, Ryan Rich, Wayne Pan

When Was the Company Founded:


No information is available.

Key People in the Company:


  • Ross Rich: Co-founder & CEO

  • Ryan Rich: Co-founder & CPO

  • Wayne Pan: Co-founder & CTO

  • Aaron Chin Cheong: Senior Customer Success Manager

  • Andy Chu: Software Engineer

  • Arif Jaffer: Growth Marketing Manager

  • Barbara He: Software Engineer

  • Brandon Williams: Mid-Market Account Executive

  • Connie Cheung: Software Engineer

  • Ian Russell: Advisor

  • Lenny Ohm: Head of Marketing

  • Michael deForest: Chief of Staff

  • Ralph Joachim: Software Engineer

  • Rob Hendricks: Product Designer

  • Sanger Yoo: Senior Customer Success Manager

  • Shekhar Chandra: Software Engineer

  • Steph Smith: Customer Experience Lead


Headquarters:


No information is available.

Number of Employees:


No information is available.

Revenue of the Company:


No information is available.

What the Company is Known For:


Accord is known for its deal execution platform that helps revenue leaders enforce execution standards across deals, ensuring that steps are followed and stakeholders are engaged.

Products



Overview


Accord offers a range of software solutions designed to enhance execution excellence across various revenue-generating processes within B2B companies.

1. Deal Execution Platform


  • High-level Description: Streamlines the deal process from evaluation to activation by integrating value-selling methodologies and creating mutual action plans.

  • Key Features:

  • Standardized playbooks

  • Deal criteria mapping

  • Bi-directional CRM integration

  • Real-time buyer engagement insights


2. Onboarding & Activation Platform


  • High-level Description: Improves customer onboarding and accelerates activation times by providing a clear roadmap and necessary resources.

  • Key Features:

  • Seamless Sales-CS handoff

  • Scalable onboarding playbooks

  • Customer engagement tracking

  • Auto-reminders for next steps


3. Mutual Action Plans (MAPs)


  • High-level Description: Facilitates a shared roadmap with the buyer, aligning on next steps and objectives to prevent lost deals and missed goals.

  • Key Features:

  • Stakeholder mapping

  • ROI calculations

  • Timely involvement reminders

  • Strategic alignment


4. Playbook Enforcement


  • High-level Description: Ensures standardized execution of GTM strategies across every rep and deal through customized playbooks that sync with CRM systems.

  • Key Features:

  • Auto-create playbooks from CRM

  • Mapping resources to deal stages

  • Consistent adoption of best practices

  • Templates for sales and CS


5. Methodology Enforcement


  • High-level Description: Integrates sales methodologies like MEDDPICC or Challenger into deal stages ensuring compliance with proven strategies.

  • Key Features:

  • Deal criteria in-line with opportunity stages

  • Pipeline control by qualification frameworks

  • Smooth handoff from sales to CS


6. Account Planning


  • High-level Description: Provides dynamic account planning playbooks to ensure repeatable, actionable strategies for account management.

  • Key Features:

  • Standardized account plans

  • Centralized timeline and milestones

  • Stakeholder placeholders

  • Revenue and growth data points


7. Sales Content Management


  • High-level Description: Centralizes content and ensures it is always updated and relevant within playbooks and deal stages.

  • Key Features:

  • Centralized, up-to-date resource repository

  • Mapped resources to stages

  • Real-time content analytics


8. Forecasting Accuracy


  • High-level Description: Improves forecasting accuracy with real-time sales data and aligned deal criteria.

  • Key Features:

  • Automatic insights and reporting

  • Real-time engagement data

  • Consistent deal criteria

  • Complete internal and external stakeholder accountability


Recent Developments



Recent Developments in the Company:


  • Secured $10M in funding (Jan 23, 2023)

  • Added $1M to seed round (Sep 18, 2021)

  • Launched their B2B sales platform with $6M seed (Feb 10, 2021)


New Products Launched:


No information is available.

New Features Added to Existing Products:


No information is available.

New Partnerships:


No information is available.

This report provides a structured and detailed overview of Accord, its product offerings, and recent developments. No additional commentary is included as instructed.