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Ace Turtle

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Company Research Report: ace turtle



1. Company Overview



  • Name: ace turtle

  • Mission of the Company: Transforming the business of international fashion and lifestyle brands by leveraging technology to reach consumers directly and deliver a seamless customer experience.

  • Founded: No specific founding date available, but significant milestones include launching as India's pioneer omnichannel commerce company in 2014.

  • Key People: No information is available.

  • Headquarters: Bengaluru, India

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: ace turtle is recognized as India's leading tech-native retail company, leveraging its proprietary technology platforms to manage and scale international brands' businesses in India. The company is known for its omnichannel commerce technology expertise and proprietary platforms like Rubicon and Connect.


2. Products



  • Products Offered:

  • Licensing and Operation of Iconic Brands:

  • Lee®

  • Wrangler®

  • Toys“R”Us®

  • Babies“R”Us®

  • Dockers®


  • High-Level Description of the Products:

  • Lee®: A renowned American denim and casual apparel brand known for its innovative designs, versatility, and superior fit.

  • Wrangler®: Another iconic American denim brand rooted in the American West, famous for its genuine style and comfort.

  • Toys“R”Us®: A globally famous toy store chain known for bringing joy to children and families.

  • Babies“R”Us®: Known for being a trusted authority on parenthood essentials.

  • Dockers®: A casual lifestyle brand well-known for its khaki pants, representing a relaxed yet stylish look.


  • Key Features of Each Product:

  • Lee®: Movement-inspired innovations, perfect fit, and timeless style.

  • Wrangler®: Rich legacy, high-quality materials, and timeless designs.

  • Toys“R”Us®: Wide variety of toys that inspire and educate.

  • Babies“R”Us®: Comprehensive range of baby products and a reliable resource for parenting advice.

  • Dockers®: Combination of comfort with style suitable for casual and professional settings.


3. Recent Developments



  • Recent Developments in the Company:

  • 2023:

  • Launched Toys”R”Us in India, both online and physical stores.

  • Exited the SaaS business with the exception of a few strategic clients, focusing more on retail operations.

  • Secured USD 34 million in Series B funding to lead the Indian retail sector's next phase.

  • 2024:

  • Launched Dockers in India, expanding brand presence with both online and exclusive brand outlets.

  • Continuous development in technology platforms to enhance brand capabilities.


  • New Products Launched:

  • Toys”R”Us® and Dockers® were launched in India, expanding the company's brand portfolio and market penetration.


  • New Features Added to Existing Products:

  • Enhanced features in the Connect 2.0 application were developed to redefine retail store operations.


  • New Partnerships:

  • Strategic Collaborations:

  • Partnered with SOCIAL for co-branded merchandise and live music events, particularly with the brand Wrangler.

  • Continuation of partnerships with Flipkart and WHP Global for licensing agreements in India.


This research demonstrates ace turtle's strategic growth and dedication to technology-driven retail innovation. The focus on expanding their brand portfolio through strategic partnerships and technological platforms underscores their commitment to transforming the retail sector in India.