Acquisit Company Profile

Background

Overview

Acquisit is an independent growth marketing agency founded in 2019, specializing in data-driven strategies to foster sustainable online growth for businesses across the MENA (Middle East and North Africa) region. The agency offers a comprehensive suite of digital marketing services, including performance marketing, conversion rate optimization (CRO), content strategy, customer relationship management (CRM), and data science. With offices in the UAE, Saudi Arabia, and Lebanon, Acquisit serves clients ranging from global industry leaders to innovative startups, spanning over 40 countries. In 2023, the agency was recognized as the Performance Marketing Agency of the Year by Campaign Magazine.

Mission and Vision

Acquisit's mission is to empower businesses by designing and executing data-driven strategies that drive meaningful and sustainable online growth. The agency envisions becoming the regional leader in growth marketing by 2024, leveraging its expertise to help clients acquire and retain customers effectively.

Industry Significance

Operating in the dynamic digital marketing landscape of the MENA region, Acquisit plays a pivotal role in assisting businesses to navigate the complexities of online growth. By integrating data science with marketing strategies, the agency addresses the unique challenges of the region, contributing to the digital transformation of its clients.

Key Strategic Focus

Core Objectives

Data-Driven Growth: Utilize data science to inform and optimize marketing strategies, ensuring measurable and sustainable growth for clients.

Comprehensive Service Offering: Provide end-to-end digital marketing services, from traffic generation to revenue optimization, encompassing performance marketing, SEO, CRO, CRM, and data analytics.

Regional Expertise: Leverage deep understanding of the MENA market to deliver tailored solutions that resonate with local audiences and business environments.

Areas of Specialization

Performance Marketing: Craft and execute online advertising campaigns that drive measurable revenue growth.

SEO: Develop and implement strategies to enhance organic search visibility and traffic.

Conversion Rate Optimization (CRO): Analyze user behavior to improve website and landing page performance, increasing conversion rates.

CRM: Design and execute CRM strategies to enhance customer engagement, retention, and lifetime value.

Data Analytics: Provide insights through data visualization and measurement to inform decision-making and strategy refinement.

Key Technologies Utilized

Google Cloud Platform: Acquisit has integrated Google Cloud technologies, including artificial intelligence, machine learning, and data warehousing, to enhance its data management and analysis capabilities.

HubSpot: As a HubSpot Solutions Partner, Acquisit offers CRM implementation, migration, and inbound marketing services, assisting clients in streamlining their sales and marketing processes.

Primary Markets Targeted

Acquisit primarily focuses on the MENA region, serving clients in the UAE, Saudi Arabia, Lebanon, and other countries within the region. The agency caters to a diverse clientele, including e-commerce businesses, marketing services, media and publishing, and tourism/travel sectors.

Financials and Funding

Funding History

As of the latest available information, Acquisit remains a privately held company and has not publicly disclosed details regarding its funding history or total funds raised. The agency operates with financial independence, focusing on organic growth and reinvestment into its services and capabilities.

Recent Developments

In November 2024, Acquisit joined the Google Cloud Partner Advantage Program, achieving the Service Engagement Model designation. This partnership underscores the agency's commitment to leveraging advanced technologies to enhance its service offerings.

Pipeline Development

Key Initiatives

Client Acquisition: Acquisit has successfully onboarded several high-profile clients, including Starzplay, Karcher, and a luxury fashion brand, expanding its portfolio and market presence.

Service Expansion: The agency is in the process of releasing an in-house AI tool and launching new offerings to further benefit client teams, demonstrating its commitment to innovation and service enhancement.

Technological Platform and Innovation

Proprietary Technologies

Acquitech: Acquisit's proprietary technology solution, Acquitech, is built on Google Cloud, reflecting the agency's dedication to leveraging cutting-edge technology for its clients.

Significant Scientific Methods

Data Analytics and Machine Learning: The agency employs advanced data analytics and machine learning algorithms to inform marketing strategies, optimize performance, and deliver actionable insights to clients.

Leadership Team

Executive Profiles

Timothée Désormeaux: Co-Founder and Managing Partner. With a background in finance and strategy, Timothée co-founded Acquisit in 2019, focusing on driving the agency's growth and strategic direction.

Edouard Daou: Co-Founder and Managing Partner. Edouard brings expertise in data science and marketing, playing a pivotal role in integrating data-driven strategies into Acquisit's offerings.

Key Contributions

Under the leadership of Timothée and Edouard, Acquisit has expanded its client base, enhanced its technological capabilities, and achieved industry recognition, positioning the agency as a leader in growth marketing within the MENA region.

Competitor Profile

Market Insights and Dynamics

The digital marketing landscape in the MENA region is characterized by rapid growth and technological adoption. Businesses are increasingly seeking data-driven strategies to achieve online growth, creating a competitive environment for agencies like Acquisit.

Competitor Analysis

Acquisit's primary competitors include other digital marketing agencies operating in the MENA region, such as Mediadodo, Aecom, and AU Optronics. These competitors offer similar services, including performance marketing, SEO, and data analytics. Acquisit's unique value proposition lies in its deep integration of data science into marketing strategies and its strong regional expertise.

Strategic Collaborations and Partnerships

Google Cloud Partnership

In November 2024, Acquisit joined the Google Cloud Partner Advantage Program, achieving the Service Engagement Model designation. This partnership enables the agency to offer advanced data management and analysis capabilities, enhancing its service offerings and technological expertise.

Operational Insights

Strategic Considerations

Acquisit's focus on data-driven strategies and regional expertise provides a competitive edge in the MENA market. The agency's ability to integrate advanced technologies, such as Google Cloud and machine learning, into its services differentiates it from competitors. Additionally, Acquisit's commitment to transparency and long-term partnerships fosters strong client relationships, contributing to its sustained growth and success.

Strategic Opportunities and Future Directions

Growth and Expansion

Acquisit aims to expand its MENA footprint by opening new office locations and increasing its client base across the region. The agency is also focused on developing in-house AI tools and new service offerings to enhance client outcomes and maintain its competitive position.

Future Objectives

By leveraging its strengths in data science, technology integration, and regional market knowledge, Acquisit is well-positioned to achieve its goal of becoming the regional leader in growth marketing by 2024.