Acro Service Corporation: Comprehensive Company Profile
Background
Acro Service Corporation (Acro), established in 1982 and headquartered in Livonia, Michigan, is a leading provider of Total Talent Management (TTM) solutions. As a minority-owned business enterprise (MBE) certified by the National Minority Supplier Development Council (NMSDC) since 1985, Acro has grown into one of the top 50 staffing companies in the United States. The company's mission is to deliver high-quality talent acquisition services that represent true value, emphasizing service over profit.
Key Strategic Focus
Acro specializes in a broad spectrum of workforce management solutions, including:
- Staff Augmentation: Providing temporary, contract-to-hire, and direct hire staffing across various industries.
- Managed Service Provider (MSP) Programs: Streamlining contingent workforce management through comprehensive MSP solutions.
- Vendor Management System (VMS): Utilizing proprietary technology to optimize vendor relationships and procurement processes.
- Recruitment Process Outsourcing (RPO): Managing recruitment processes to enhance efficiency and quality of hires.
- Independent Contractor Vetting and Retention: Ensuring compliance and effective management of independent contractors.
These services cater to diverse sectors such as Information Technology, Engineering, Finance, Manufacturing, and Administrative roles.
Financials and Funding
Acro has demonstrated consistent financial growth, achieving over $450 million in annual revenue. The company has maintained a flawless record of profitability and growth over its 40-year history, primarily through organic expansion.
Technological Platform and Innovation
Acro's technological prowess is highlighted by its proprietary Vendor Management System (VMS), the XRM System. This cloud-based platform automates the entire lifecycle of contingent workforce utilization, offering solutions for temporary workforce procurement, professional payrolling services, time and expense management, and related administrative services. The XRM System is tailored to meet the unique requirements of each client, ensuring efficient and compliant workforce management.
Leadership Team
- Ron Shahani: Founder and President, instrumental in guiding Acro's strategic direction and growth.
- Raja Manickam: Chief Executive Officer, overseeing overall company operations and strategic initiatives.
- Sean Trimble: Chief Operating Officer, responsible for leading operational business units.
- Staci Dodson-Beurer: Chief People Officer, focusing on human resources and organizational development.
- Chitra Shahani: Chief Financial Officer, managing the company's financial health and strategy.
These leaders bring extensive experience and expertise, driving Acro's commitment to excellence in talent management solutions.
Leadership Changes
In recent years, Acro has strengthened its leadership team with notable appointments:
- Sean Trimble: Appointed as Chief Operating Officer in July 2020, bringing a wealth of experience to lead operational business units.
- Chad Heinrich: Joined as Senior Vice President in January 2024, contributing to strategic growth initiatives.
- Hushedar "Hush" Mehta: Appointed as Chief Customer Success Officer in February 2025, focusing on enhancing client relationships and service delivery.
These appointments reflect Acro's commitment to strengthening its leadership to drive continued growth and innovation.
Competitor Profile
Market Insights and Dynamics
The staffing and workforce solutions industry is highly competitive, with a market size exceeding $150 billion in the United States. The industry is characterized by rapid technological advancements, increasing demand for specialized talent, and a growing emphasis on diversity and inclusion.
Competitor Analysis
Acro operates alongside several key competitors:
- Aerotek: A major staffing firm offering services across various industries, known for its extensive network and client base.
- ASGN Incorporated: Specializes in IT and professional staffing, providing comprehensive workforce solutions.
- TEKsystems: Focuses on IT staffing and services, leveraging a vast talent pool to meet client needs.
- Korn Ferry: Offers executive search and talent management services, catering to a global clientele.
- ManpowerGroup: Provides workforce solutions and services, including staffing, recruitment, and workforce management.
These competitors have established significant market presence and offer a range of services that overlap with Acro's offerings.
Strategic Collaborations and Partnerships
Acro has established significant collaborations to enhance its market position and service offerings:
- National Minority Supplier Development Council (NMSDC): As a Corporate Plus® Member, Acro has demonstrated its capability to handle large-scale contracts across multiple geographies.
- Michigan Minority Supplier Development Council (MMSDC): Active participation and sponsorship of events to support minority business enterprises.
- Canadian Aboriginal and Minority Supplier Council (CAMSC): Membership and support for programs promoting diversity in supplier networks.
- Asian Pacific American Chamber of Commerce (APACC): Long-standing sponsorship and support for advancing Asian American and minority communities.
These partnerships underscore Acro's commitment to diversity, equity, and inclusion within the industry.
Operational Insights
Acro's strategic considerations include:
- Market Position: As one of the largest minority-owned TTM solutions providers, Acro leverages its unique position to attract clients seeking diverse and inclusive workforce solutions.
- Competitive Advantages: Proprietary technologies like the XRM System, a strong commitment to diversity, and a comprehensive suite of services differentiate Acro from its competitors.
- Client Base: Serving Fortune 500 companies and public-sector entities, Acro has built a reputation for delivering high-quality, customized workforce solutions.