Acsential, Inc. Market Research Report

Background

Overview

Acsential, Inc. is a woman-owned, minority-owned business services, strategy, and technology management firm based in Atlanta, Georgia. The company offers a diverse range of services, including administrative management, advertising, construction management, computer services, and engineering services. Acsential is certified by the Small Business Administration's 8(a) Business Development Program and the HUBZone Program. It holds designations as a Disadvantaged Business Enterprise (DBE) by the Department of Transportation and as a Female Business Enterprise (FBE) and Minority Business Enterprise (MBE) by various state, county, and local governments. Additionally, Acsential is a member of the United States Green Building Council and has participated in the State of Georgia Department of Economic Development Governor’s Mentor Protégé program. The company is mentored by Hardin Construction, which provides full operations support, business development, and executive management training. Another mentor, Able Services (Crown Building Maintenance Group), offers comprehensive business and operational development support.

Mission and Vision

Acsential's mission is to provide innovative and efficient solutions that meet client needs while promoting diversity, equity, and inclusion. The company's vision is to be the preferred choice for clients seeking comprehensive business services, leveraging its diverse expertise and commitment to excellence.

Primary Area of Focus

Acsential specializes in delivering a wide array of services, including:

Administrative Management Services: Providing operations management for public and private facilities, including administrative support, technical support, and facility maintenance.

Advertising and Marketing: Developing and executing advertising campaigns, event management, public relations, and strategic planning to enhance clients' corporate image and marketing objectives.

Construction Management: Offering project management services for commercial construction projects, including interior remodeling, building additions, concrete installations, and finishing.

Information Technology Services: Providing network infrastructure, wireless development, and deployment, as well as IT asset management and support services.

Industry Significance

Acsential plays a significant role in promoting diversity and inclusion within the business services industry. Its certifications and designations enable it to participate in various government and private sector projects, contributing to the economic development and empowerment of minority and women-owned businesses.

Key Strategic Focus

Core Objectives

Innovation and Efficiency: Acsential aims to deliver innovative solutions that enhance operational efficiency for its clients.

Diversity and Inclusion: The company is committed to fostering diversity, equity, and inclusion within its workforce and through its services.

Client-Centric Approach: Acsential focuses on understanding and meeting the unique needs of each client, ensuring tailored and effective solutions.

Specific Areas of Specialization

Comprehensive Service Delivery: Offering end-to-end solutions in administrative management, advertising, construction management, and IT services.

Government and Private Sector Engagement: Leveraging certifications to secure contracts with government agencies and private enterprises, including notable contracts with the City of Atlanta and Hartsfield-Jackson Atlanta International Airport.

Key Technologies Utilized

Information Technology: Utilizing advanced network infrastructure, wireless technologies, and IT asset management systems to provide robust IT solutions.

Construction Management Tools: Employing project management software and construction technologies to efficiently manage and execute construction projects.

Primary Markets Targeted

Government Agencies: Providing services to federal, state, and local government entities.

Private Sector Clients: Serving businesses across various industries, including construction, technology, and services.

Financials and Funding

Funding History

Specific details regarding Acsential's total funds raised and recent funding rounds are not publicly disclosed. The company is certified as a Small Business Enterprise (SBE), Female Business Enterprise (FBE), and African American Business Enterprise (AABE), which may provide access to various funding opportunities and contracts.

Notable Investors

Information about individual investors is not publicly available.

Utilization of Capital

While specific details on capital utilization are not disclosed, Acsential's investments likely focus on:

Service Expansion: Enhancing and broadening the range of services offered to clients.

Technology Upgrades: Investing in advanced technologies to improve service delivery and operational efficiency.

Market Penetration: Expanding into new markets and securing additional contracts with government and private sector clients.

Pipeline Development

Key Pipeline Candidates

Specific details regarding pipeline candidates, stages of development, and target conditions are not publicly available.

Anticipated Milestones

While exact timelines are not disclosed, Acsential is likely focused on achieving:

Contract Acquisitions: Securing new contracts with government agencies and private sector clients.

Service Enhancements: Implementing new services and technologies to meet evolving client needs.

Technological Platform and Innovation

Proprietary Technologies

Acsential utilizes proprietary technologies in its IT services, including network infrastructure and wireless development, to provide tailored solutions to clients.

Significant Scientific Methods

The company employs advanced project management methodologies, including Agile practices, to ensure efficient and effective service delivery.

Leadership Team

Key Executives

Deidre Brown: Chief Executive Officer (CEO)

Tamecia Jordan: Chief Financial Officer (CFO)

Professional Backgrounds

Deidre Brown: As CEO, Deidre leads Acsential's strategic direction and overall operations. Specific details about her professional background are not publicly disclosed.

Tamecia Jordan: As CFO, Tamecia oversees the company's financial operations. Specific details about her professional background are not publicly disclosed.

Key Contributions

Both leaders have been instrumental in establishing Acsential's presence in the market, securing significant contracts, and fostering a culture of diversity and inclusion within the company.

Competitor Profile

Market Insights and Dynamics

The business services industry, particularly in areas such as construction management, IT services, and administrative support, is competitive, with numerous firms vying for contracts from both government and private sectors. Companies like DSG Production, Birds Of A Feather Creative, and Bluprintllc are notable competitors in this space.

Competitor Analysis

DSG Production: A competitor in the professional services space, DSG Production offers services that overlap with Acsential's offerings.

Birds Of A Feather Creative: Specializes in creative services, including advertising and marketing, competing with Acsential's advertising and marketing services.

Bluprintllc: Provides services in areas such as construction management and IT solutions, overlapping with Acsential's service offerings.

Strategic Collaborations and Partnerships

Acsential has established strategic partnerships with mentors like Hardin Construction and Able Services (Crown Building Maintenance Group), which provide operational support, business development, and executive management training.

Operational Insights

Acsential's certifications and designations enable it to participate in various government and private sector projects, providing a competitive edge in securing contracts. The company's commitment to diversity and inclusion further strengthens its market position.

Strategic Opportunities and Future Directions

Acsential is well-positioned to expand its service offerings and market reach by leveraging its existing partnerships, certifications, and commitment to innovation and efficiency. Focusing on securing additional contracts and enhancing service delivery will be key to its future growth.