Action Engineering Company Profile
Background
Overview
Action Engineering, established in 1990, is a leading manufacturer specializing in premium production accessories for the screen printing, Direct-to-Garment (DTG), and Direct-to-Film (DTF) printing industries. The company is renowned for its innovative solutions that enhance efficiency, precision, and productivity in print shops worldwide. Their product range includes high-quality pallets, squeegees, floodbars, and custom fixtures designed for both automatic and manual screen printing presses, as well as advanced accessories for DTG and DTF production. All products are proudly made in the USA, built to withstand the demands of high-volume printing while delivering consistent, professional results.
Mission and Vision
Action Engineering's mission is to empower printers by providing innovative production accessories that streamline workflows and enhance print quality. Their vision is to be the world's most trusted source for screen printing accessories, supporting print professionals in achieving operational excellence.
Industry Significance
With over three decades of experience, Action Engineering has become a trusted partner for numerous printing equipment manufacturers, earning a reputation for quality, reliability, and industry expertise. By focusing exclusively on production accessories, the company offers specialized solutions that help printers stay competitive in a rapidly evolving market.
Key Strategic Focus
Core Objectives
- Innovation: Develop and provide cutting-edge production accessories that enhance printing efficiency and quality.
- Customer Support: Offer exceptional customer service and technical support to ensure optimal product performance.
- Quality Assurance: Maintain high manufacturing standards to deliver durable and reliable products.
Areas of Specialization
- Screen Printing Accessories: Design and manufacture pallets, squeegees, and floodbars tailored for screen printing presses.
- DTG and DTF Production Accessories: Provide specialized tools and fixtures for Direct-to-Garment and Direct-to-Film printing processes.
Key Technologies Utilized
- Advanced Manufacturing Techniques: Employ precision engineering and high-quality materials to produce durable and efficient accessories.
- Customization Capabilities: Utilize flexible manufacturing processes to create custom solutions that meet specific customer needs.
Primary Markets Targeted
- Screen Printing Industry: Serve commercial and industrial printers requiring high-quality production accessories.
- DTG and DTF Printing Sectors: Support businesses involved in garment decoration and film printing with specialized tools.
Financials and Funding
As a privately held company, Action Engineering does not publicly disclose detailed financial information or funding history.
Pipeline Development
Action Engineering continually develops and refines its product offerings to meet the evolving needs of the printing industry. While specific details about upcoming products or developments are not publicly disclosed, the company is committed to innovation and regularly introduces new accessories to enhance printing efficiency and quality.
Technological Platform and Innovation
Proprietary Technologies
- Custom Fixtures: Design and manufacture specialized fixtures tailored to unique printing requirements.
- Advanced Pallet Systems: Develop innovative pallet designs that improve printing accuracy and speed.
Significant Scientific Methods
- Precision Engineering: Apply meticulous engineering practices to ensure product durability and performance.
- Material Science: Utilize high-quality materials to enhance the longevity and reliability of products.
Leadership Team
Jennifer Herron – CEO
Jennifer Herron is the CEO and Founder of Action Engineering. With a background in mechanical and computer engineering, she has over 28 years of experience in the aerospace and defense industry, including 20 years specializing in Model-Based Definition (MBD) and Model-Based Enterprise (MBE) practices. Jennifer is actively involved in industry standards bodies, serving as the Vice-Chair of ASME Y14.46 and as a Board Member of the Digital Metrology Standards Consortium (DMSC).
Michelle Nordwald – Chief Operations Officer (COO)
Michelle Nordwald is the COO of Action Engineering. A registered Professional Engineer with over 22 years of experience across various industries, she specializes in project management, costing, scheduling, and stakeholder collaboration. Michelle holds B.S. and M.S. degrees in Geological Engineering from Missouri University of Science & Technology.
Chris Henricks – Chief Financial Officer (CFO)
Chris Henricks has a B.S. in Finance from the University of Iowa and an MBA from Northern Illinois University. With over 20 years of experience working with small businesses, she specializes in financial strategy, budgeting, forecasting, and financial operations implementation.
Dan Feighery – Director of Digital Engineering
Dan Feighery holds a B.S. in Engineering Management from Missouri University of Science & Technology. With over 18 years of experience, including 5+ years in MBD, he specializes in MBD and MBE implementation, multi-CAD MBD and GD&T training, and MBD modeling standards and best practices.
Philip Jennings – Director of Programs & Strategy
Philip Jennings has over 14 years in the Aerospace and Defense industry, with 10+ years in complex manufacturing and 7+ years in engineering management. He specializes in digital transformation, change leadership, manufacturing engineering, and shop production optimization.
Jamie Ulmer – Director of Marketing
Jamie Ulmer brings over two decades of marketing expertise to Action Engineering. She specializes in digital media, social media content creation, marketing management, and business strategy. Jamie holds a B.S. in Business Marketing.
Duane Hess – Digital Engineering Consultant
Duane Hess has over 30 years of industry experience, including 10+ years in MBD/MBE. He specializes in strategic thinking, project management, risk management, and organizational change management.
Karen Wylie – Digital Engineering MBD Consultant & Instructional Designer
Karen Wylie holds a B.S. in Mechanical Engineering and has over 15 years of experience in CATIA CAD modeling and drafting, with 5 years in MBD/MBE. She specializes in CATIA/ENOVIA, SolidWorks, NX/Teamcenter, Creo/Windchill, and additive manufacturing.
Melissa Harvey – Digital Engineering MBD Interoperability Implementation Consultant
Melissa Harvey holds a Master’s degree in Information Systems and has over 18 years of MBD experience, including 16 years in the Aerospace & Defense industry. She specializes in strategic MBD interoperability implementation coaching, MBD modeling standards and best practices, and multi-CAD MBD coaching.
Will Smith – Digital Engineering MBD Consultant
Will Smith holds a Master of Science in Mechanical Engineering from Carnegie Mellon University and a Bachelor of Science in Biomedical Engineering from the University of Virginia. He has over 8 years of industry experience, including 5+ years in the Defense Industry and 2+ years in Soft Robotics. Will specializes in PTC Creo MBD authoring, production management, R&D product development, and rapid prototyping.
Christian Rivera – Digital Engineering MBD Consultant
Christian Rivera holds a Master of Science in Mechanical Engineering from Carnegie Mellon University and a Bachelor of Science in Biomedical Engineering from the University of Virginia. He has over 8 years of industry experience, including 5+ years in the Defense Industry and 2+ years in Soft Robotics. Christian specializes in PTC Creo MBD authoring, production management, R&D product development, and rapid prototyping.
Starlin Valdez – Digital Engineering MBD Consultant
Starlin Valdez holds a Master of Science in Mechanical Engineering from Carnegie Mellon University and a Bachelor of Science in Biomedical Engineering from the University of Virginia. He has over 8 years of industry experience, including 5+ years in the Defense Industry and 2+ years in Soft Robotics. Starlin specializes in PTC Creo MBD authoring, production management, R&D product development, and rapid prototyping.
Steven Fulkerson – Digital Engineering MBD Quality Consultant
Steven Fulkerson has over 30 years of automotive engineering experience, focusing on systems and design definition, and 3+ years in MBD. He specializes in mechanical design leadership, global-team interactions, GD&T training and coaching, and design process harmonization.
Kate Hubbard – Continuous Improvement Engineer
Kate Hubbard specializes in optimizing Action Engineering’s operations to deliver consistent quality, efficiency, and customer satisfaction.
