Action TESA Company Profile

Background

Overview

Action TESA, a subsidiary of the Action Group, is a leading manufacturer of engineered wood panel products in India. Established in the early 1970s, the Action Group diversified into the engineered wood industry, recognizing the growing demand for Medium Density Fiberboard (MDF) and related products. Under the brand name Action TESA, the company produces a range of products, including MDF, High-Density High Moisture Resistant (HDHMR) boards, Particle Boards, and value-added products like HDF Laminate Wooden Flooring and UV High Gloss Panels.

Mission and Vision

• Mission: To delight customers through excellent product quality and competitive pricing, create a safe and participative working environment for employees, conserve natural resources, and achieve a better lifestyle for all stakeholders.

• Vision: To be a professionally managed, technology-oriented company adhering to fair business practices, achieving common goals for employees, customers, shareholders, and society.

Industry Significance

Action TESA holds a significant position in the Indian engineered wood panel industry, being the largest MDF manufacturer in the country with an annual production capacity of 750,000 cubic meters. The company has introduced several industry-firsts in India, including the installation of the first thin MDF/HDF plant and the introduction of UV High Gloss Panels.

Key Strategic Focus

Core Objectives

• Enhance product quality and innovation to meet evolving customer needs.

• Expand market presence both domestically and internationally.

• Promote sustainability through eco-friendly manufacturing practices.

Areas of Specialization

• Manufacturing of engineered wood panel products, including MDF, HDHMR boards, and Particle Boards.

• Development of value-added products like HDF Laminate Wooden Flooring and UV High Gloss Panels.

Key Technologies Utilized

• 7th generation Contiroll technology from Seimpelkamp GmbH & Co., Germany, for MDF production.

• DOME Technology for unique product features.

Primary Markets Targeted

• Domestic market across India.

• International markets, including Dubai, Nepal, Sri Lanka, and Bhutan.

Financials and Funding

Funding History

Specific details regarding Action TESA's funding history, total funds raised, and notable investors are not publicly disclosed.

Recent Developments

In November 2025, Action TESA partnered with Andritz Hydro, a global leader in hydropower equipment, to enhance its manufacturing capabilities.

Utilization of Capital

The capital from this partnership is expected to be utilized for upgrading manufacturing facilities, expanding product lines, and enhancing research and development efforts.

Pipeline Development

Key Products and Innovations

• HDHMR Boards: High-Density High Moisture Resistant boards suitable for various applications.

• Boilo Range: Premium-grade boards with impressive density, offering unmatched durability.

• Studio on Wheels: A mobile experiential center designed to bring the latest trends and innovations in interior and building solutions directly to customers’ doorsteps.

Target Conditions

• Addressing the growing demand for sustainable and high-quality engineered wood products.

Anticipated Milestones

• Expansion of the Studio on Wheels initiative to reach more regions, including Southern India.

Technological Platform and Innovation

Proprietary Technologies

• DOME Technology: Provides unique features for each product, enhancing performance and durability.

Significant Scientific Methods

• Utilization of advanced manufacturing processes to produce high-quality engineered wood products.

AI-Driven Capabilities

• Implementation of the Kalpa-Taru App, which offers features like geo-satellite imaging, geo-fencing, plant calculators, growth estimators, expense reports, and weather forecasting to assist farmers in plantation management.

Leadership Team

Key Executives

• Mr. Ajay Aggarwal: Managing Director, responsible for overseeing the company's strategic direction and operations.

Professional Backgrounds

• Mr. Aggarwal has been instrumental in leading Action TESA's growth and innovation initiatives, including the introduction of the Studio on Wheels and the partnership with Andritz Hydro.

Competitor Profile

Market Insights and Dynamics

• The Indian engineered wood panel industry is experiencing growth due to increasing demand for sustainable and high-quality building materials.

Key Competitors

• Greenply Industries Ltd.: A leading manufacturer of plywood and allied products in India.

• Century Plyboards (India) Ltd.: A major player in the plywood and MDF segment.

Strategic Collaborations and Partnerships

• Action TESA's partnership with Andritz Hydro aims to enhance manufacturing capabilities and product offerings.

Operational Insights

Strategic Considerations

• Focus on innovation and sustainability to maintain a competitive edge.

• Expansion of distribution networks to reach new markets.

Competitive Advantages

• Largest MDF manufacturer in India with advanced manufacturing technology.

• Pioneering initiatives like the Studio on Wheels to engage directly with customers.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Continue expanding the Studio on Wheels initiative to educate and engage customers across India.

• Invest in research and development to introduce new products and technologies.

Opportunities for Expansion

• Explore international markets to increase global presence.

Future Objectives

• Achieve leadership in sustainable engineered wood products.

• Enhance customer engagement through innovative platforms and products.

Contact Information

• Website: www.actiontesa.com

• Social Media:

• Facebook: Action TESA

• Instagram: @action_tesa

• LinkedIn: Action TESA

• Headquarters: New Delhi, India