Overview
Active | Business Fitness is a company renowned for its software development, specializing in providing extreme automation for compliance workflows primarily targeting accounting firms. Its platform significantly improves the speed and accuracy of compliance tasks through advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Robotic Process Automation (RPA). By incorporating these technologies, the company helps firms reduce input costs and allocate more resources towards advisory services, thereby strengthening their service offerings and client retention.
Company Details
- Industry: Software Development
- Location: Corporate House, Building 6 Garden City Office Park, 2404 Logan Rd, Eight Mile Plains QLD 4113
- Company Size: 11-50 employees
- Headquarters: Eight Mile Plains, Queensland, Australia
- Website: [businessfitness.com.au](https://businessfitness.com.au)
Technology and Integration
Active's platform is built on a robust Microsoft foundation, ensuring seamless integration with existing Microsoft products to enhance ease of use and drive growth across the enterprise. Active integrates with platforms such as Xero, MYOB AccountRight, MYOB Essentials, Quickbooks Online, Reckon XPA, Class, BGL SimpleFund 360, and Excel. This enables clients to revitalize their systems, regain control, and reboot workflows efficiently, facilitating higher client engagement and unveiling insightful data analytics.
Leadership Team
- Stuart Spalding: CEO/Co-Founder. Chartered Accountant since 1987 with a focus on systems and technology efficiencies, pivotal in shaping the company's commercial strategy and guiding technological advancement.
- Jenelle Schultz: Chief Operating Officer. With a strong accounting background, Jenelle joined Business Fitness in 2009. Her role spans client services and orchestrating a unified team to deliver impactful solutions for the firm's success.
- Brad Geelan: Chief Revenue Officer. Specializes in data and process improvement, instrumental in leading sales and client service teams while maintaining a focus on efficiency-enhancing technologies.
- Tim Overton: Chief Technology Officer. Oversees product development with a strong foundation in software engineering, ensuring rapid and innovative solution delivery through agile methodologies.
- Sean Devenish: Chief Software Architect. Strong background in accounting and software development, focused on process automation and delivering scalable compliance tools.
- Sarin Kanhirapuzha: Product Delivery Manager. Leads the product delivery and support team, focusing on customer-centric software solutions that address real-world client issues.
Product Offerings and Benefits
Active's offerings include features such as automated client file data flow, up-to-date compliance templates, and precision analytics for data-driven decision-making. A key highlight is the company's emphasis on closing the gap between data analysis and actionable insights through advanced visualization tools.
- Potential Savings:
- Monthly: 48 hours and approximately $4,163.
- Annually: 574 hours and approximately $49,950.
These savings reflect significant operational efficiencies, stemming from a typical 15% reduction in preparation time and a 50% cut in review time.
Competitor Profiling
Overview of Competitors in the Fitness Industry
Active | Business Fitness encounters competition from several major players in the fitness industry known for their scale, diverse offerings, and market presence.
Major Competitors
1. Anytime Fitness
- Type: American franchise of 24-hour health and fitness clubs
- Headquarters: Woodbury, Minnesota, USA
- Locations: Over 5,196 globally as of 2023
- Revenue: Approximately $1.45 billion
- Notable Merger: In 2024, merged with Orangetheory Fitness.
- USP: 24/7 operations and a vast global presence, including remote locations.
2. Planet Fitness
- Type: Franchisor and operator of fitness centers
- Headquarters: Hampton, New Hampshire, USA
- Locations: Approximately 2,400 clubs across North America, Australia, and the Caribbean.
- Market Position: "Judgement Free Zone," appeals to novice gym users; low-cost membership model.
3. LA Fitness
- Type: Private gym chain
- Headquarters: Irvine, California, USA
- Locations: Over 600 across the United States and Canada
- Expansion: Recent acquisitions include XSport Fitness.
- Strategy: Offers a wide range of amenities and fitness classes.
4. Gold's Gym
- Type: International co-ed fitness centers
- Headquarters: Dallas, Texas, USA
- Locations: Nearly 700 worldwide as of May 2020
- Ownership: Acquired by RSG Group in 2020.
- Heritage: Known as the "Mecca of bodybuilding."
5. Orangetheory Fitness
- Type: Boutique fitness studio franchise
- Headquarters: Boca Raton, Florida, USA
- Locations: 1,500 studios in 24 countries as of 2023
- Merger: Merged with the parent company of Anytime Fitness in 2024.
- USP: High-intensity interval training with heart rate monitoring.
Emerging Digital and Technological Trends
- Digital Platforms: Increasing importance of technological integrations with new competitors like Apple, Spotify, and YouTube entering the digital workout space, offering virtual fitness experiences.
Competitive Landscape Insights
- Consolidation: Mergers like Anytime Fitness and Orangetheory reflect a trend towards leveraging shared resources to enhance customer experiences and expand market reach.
- Tech Integration: Traditional gyms are integrating technology to cater to consumer preferences for flexible, data-driven, and personalized experiences, as seen with Orangetheory's partnership with InBody.
Strategic Considerations for Active | Business Fitness
- Partnerships: Consider collaborations with tech firms to enhance digital offerings, such as apps or online platforms for member engagement.
- Market Niche: Explore niche market expansions with high-intensity or specialized equipment, similar to competitors' offerings.
- Pricing Strategy: Maintain competitive pricing with unique promotions targeting broader demographics, similar to Planet Fitness's model.
