active-international

Active International, established in 1984, is a global leader in corporate trade, specializing in transforming underperforming assets into opportunities for business growth. With its headquarters in Pearl River, New York, and a presence in 14 countries, the company leverages its extensive network to deliver innovative solutions across various industries.

Key Strategic Focus

Active International's core objective is to assist businesses in maximizing the value of their assets through customized trading models. The company specializes in corporate trade, media optimization, and asset solutions, targeting sectors such as manufacturing, retail, fashion and beauty, telecommunications, electronics, airlines, hotels, automotive, fast-moving consumer goods (FMCG), and finance. By converting surplus inventory, capital equipment, and real estate into trade credits, Active International enables clients to fund advertising and other business expenses, thereby enhancing their return on investment.

Financials and Funding

As of 2025, Active International reports an estimated annual revenue of approximately $278.9 million, with a workforce of over 700 employees. The company has secured total funding of $35 million, including a notable debt financing round in August 2013. These financial resources have been strategically utilized to expand global operations, invest in technological advancements, and enhance service offerings.

Technological Platform and Innovation

Active International distinguishes itself through proprietary technologies and innovative methodologies that optimize media buys and asset management. The company employs advanced data analytics and machine learning algorithms to assess asset value and market potential, ensuring clients receive maximum returns. Additionally, Active International's digital platforms facilitate seamless transactions and real-time tracking of trade credits, enhancing transparency and efficiency in corporate trade processes.

Leadership Team

The leadership team at Active International comprises seasoned professionals with extensive experience in corporate trade and media solutions:

• Bill Georges: President & Chief Executive Officer (Global).

• Elizabeth Topazio: Chief Legal Officer, President & General Counsel.

• Kevin Farkas: President, Sales Operations & Chief Risk Officer.

• Gary Steinbeck: Chief Financial Officer.

• Dean Wilson: Global Chief Operating Officer.

These leaders have been instrumental in driving the company's strategic initiatives and global expansion.

Leadership Changes

In recent years, Active International has experienced significant leadership transitions:

• February 2023: Alan Elkin, Co-Founder and former CEO, resigned from his position.

• May 2025: Ruth Cartwright joined as Managing Director, with Cameron Swan stepping into the newly created role of CEO amid the company's continued growth in digital and new markets.

Competitor Profile

Active International operates in a dynamic market with several key competitors:

• ICON International: Specializes in corporate barter and media services, offering similar asset optimization solutions.

• AdSupply: Provides digital advertising services, focusing on innovative ad formats and placements.

• Clickable: Offers online advertising solutions by connecting and optimizing digital channels with social media platforms.

• Universal Avenue: Accelerates the growth of innovative solutions through an on-demand direct salesforce activated globally.

• true[x]: A digital ad-tech company offering engagement advertising solutions for brands.

The corporate trade industry is characterized by its focus on asset optimization and media solutions, with companies competing to provide innovative and cost-effective services to clients across various sectors.

Strategic Collaborations and Partnerships

Active International has established significant partnerships to enhance its service offerings:

• VideoAmp, Inc.: In April 2025, Active International partnered with VideoAmp to integrate advanced measurement solutions for linear TV, connected TV, and digital advertising.

• The Digital Gate: In June 2019, the company acquired The Digital Gate, a media consultancy, to bolster its digital capabilities.

• Paykel Media: In November 2018, Active International acquired Paykel Media, one of Australia's longest-established independent media agencies, to expand its presence in the Australian market.

Operational Insights

Active International's strategic considerations include:

• Market Position: As a pioneer in corporate trade, the company maintains a strong market position by continuously innovating its service offerings.

• Competitive Advantages: Proprietary technologies, a global network, and a diversified portfolio of services provide distinct competitive advantages.

• Differentiators: The company's ability to convert underperforming assets into valuable trade credits sets it apart from competitors.

Strategic Opportunities and Future Directions

Looking ahead, Active International aims to:

• Expand Digital Capabilities: Invest in advanced technologies to enhance digital media solutions.

• Global Expansion: Enter new markets to broaden its international footprint.

• Service Diversification: Develop new services to meet evolving client needs and market demands.

Contact Information

• Website: Active International

• LinkedIn: Active International

• Twitter: @ActiveIntl

• Facebook: Active International

Active International continues to lead the corporate trade industry by transforming underutilized assets into strategic opportunities, driving growth and value for its clients worldwide.