Company Research Report: Active Kids

Company Overview

Name and Mission of the Company

• Name: Active Kids

• Mission: Make physical activity and play part of every child’s day.

When Was the Company Founded and By Whom

• Founded: In 2009

• Founder: Kathleen Tullie

Key People in the Company

• Founder and CEO: Kathleen Tullie

• Consultant: Kimberley Medeiros

• Marketing/Design: Vanessa Danon

• Customer Relations Manager: Heidi McGrath

• Training and Content Specialist: Heather Chase, M.Ed.

Headquarters

• Headquartered: No specific headquarters location provided in the available data.

Number of Employees

• Number of Employees: No information is available.

Revenue of the Company

• Revenue: No information is available.

What is the Company Known For

Active Kids is known for being a comprehensive physical activity program aimed at children of all ages and abilities. It provides lesson plans, training, resources, and support to encourage up to 45 minutes of movement daily. It caters to educators, parents, and youth organizations with tailored programs.

Products

What Products Do They Offer

Active Kids offers a range of physical activity and educational programs tailored for various age groups:

1. Physical Activity Plans:

• Description: These plans are designed to ensure continuous movement with moderate to vigorous intensity for at least 20 to 30 minutes during class.

• Key Features: Includes setup, class meeting, warm-up, a running-related activity, functional fitness skills, cool down, and nutrition components.

2. Active Bursts:

• Description: Short activities lasting 1-10 minutes intended to provide movement breaks throughout the day.

• Key Features: Transferable to any environment and easily modifiable, ideal for quick transitions and breaking monotony.

3. Junior Leadership Program:

• Description: A student-led program focusing on leadership opportunities through short movement break activities.

• Key Features: Supported by instructional videos and a step-by-step training guide.

High-Level Description and Key Features of the Product

See above.

Recent Developments

What Are the Recent Developments in the Company

• Recent Growth: From a single school in Natick, Massachusetts, to over 12,000 enrollments and millions of kids globally.

• Partnerships: Collaborations with Special Olympics for inclusive programs supporting children of all abilities.

What Are the New Products Launched

• New Resources for 2023: No specific details on new product launches, but an indication of regular updates to resources.

What Are the New Features Added to the Existing Products

• New Features: No specific new features mentioned apart from the continuous enhancement and provision of diverse activity resources.

Any New Partnerships

• Partnerships: Partnership with Special Olympics to enhance program inclusivity.

• Advisory Board Members: Includes experts and executives from various fields, indicating strategic collaborations.

Please note that some sections have missing information due to the limitations of the data provided. If more details are available, these can be supplemented in the respective sections.