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ActiveDEMAND Company Market Research Report



Company Overview



  • Name: ActiveDEMAND

  • Mission of the Company: To create meaningful connections and infinite scalability by providing a comprehensive customer acquisition and engagement platform, specifically designed for senior living communities.

  • Founded: 2012

  • Founders: No information available

  • Key People:

  • Sean Leonard, CEO/Co-Founder

  • Patricia Beatty, CTO/Co-Founder

  • Lynda Dormer, VP of Customer Success

  • Sonia Vachon, VP of Sales & Marketing

  • Headquarters: Calgary, Alberta, Canada

  • Number of Employees: No information available

  • Revenue: No information available

  • Known For: ActiveDEMAND is known for being an all-in-one customer acquisition and engagement platform specifically tailored for the senior living industry, integrating marketing automation, CRM functionalities, and dedicated support to drive occupancy and revenue growth.


Products



  • ActiveDEMAND Marketing Automation Platform (MAP):

  • High-Level Description: An all-in-one, cost-effective marketing automation platform aimed at increasing productivity and scalability for senior living communities.

  • Key Features:

  • Multi-community architecture

  • Forms and landing pages creation

  • Email marketing/drip campaigns

  • Call tracking

  • Appointment scheduling

  • Personalized engagement at scale


  • Customer Data Platform (CDP):

  • High-Level Description: Provides a single source of truth with full visibility into the customer journey, enabling comprehensive data collection and actionable insights.

  • Key Features:

  • Single source of truth

  • Consolidates data from multiple sources

  • Collective buyer’s journey attribution

  • Supports data-driven strategy optimization


  • CRM Integrations:

  • High-Level Description: Seamlessly integrates with existing CRMs in the senior living industry to enhance marketing precision.

  • Key Features:

  • Unmatched senior living CRM integration

  • Closed-loop attribution

  • Full end-to-end data attribution


Recent Developments



  • Recent Developments: No specific recent developments noted.

  • New Products Launched: No information available

  • New Features Added: Newly launched features include do-not-call features and additional tracking capabilities for comprehensive monitoring.

  • Partnerships: No specific partnerships reported.


Conclusion


ActiveDEMAND is a robust marketing and sales automation platform with a focus on senior living communities, offering integrated solutions to drive engagement, increase occupancy, and grow revenue. With innovative features like multi-community management and a dedicated customer data platform, it remains a valuable tool in the competitive landscape of marketing automation.