Overview
ActiveProspect is a prominent SaaS company headquartered in Austin, Texas, specializing in consent-based marketing. As a pioneer in this field, the company provides comprehensive marketing automation and lead optimization solutions that help businesses gain qualified prospects effectively. ActiveProspect's mission centers around ensuring consumers are only contacted with prior express written consent, making consent-based marketing the preferred method for customer acquisition.
Products and Services
ActiveProspect delivers a suite of products aimed at optimizing lead processes and ensuring compliance:
- TrustedForm: A solution that documents proof of consent to ensure compliance with the Telephone Consumer Protection Act (TCPA).
- LeadConduit: A platform that enhances lead processes for efficiency and effectiveness.
- LeadsBridge: Enables integration with over 500 platforms, allowing for enhanced data insights and control.
Leadership Team
- Steve Rafferty, Founder & CEO: Celebrated for winning the 2023 Tim Burke Pioneer Award, Steve is recognized for his significant contributions to the field of consent-based marketing.
- Amanda Nevins, CFO: Appointed in April 2024, Amanda brings a wealth of executive experience in financial, accounting, and legal operations.
- Alex Wolfe, CTO: Responsible for leading technical strategies, with an emphasis on innovations in data privacy and security.
- Margaret Wise, CRO: Tasked with driving revenue and partnerships, Margaret joined in May 2023 and provides valuable insights into customer growth strategies.
- Nik Pai, CPO: Joined in January 2025, Nik is focused on steering product development and innovation strategies.
Corporate Culture and Values
ActiveProspect encourages a vibrant work culture that emphasizes:
- Curiosity: To fuel innovation and continuous improvement.
- Transparency: Building trust through open and honest communication.
- Collaboration: Emphasizing teamwork and unified goals.
- Accountability: Promoting ownership and responsibility for outcomes.
- Customer-Centricity: Ensuring every interaction is meaningful and consent-driven.
Financial Performance
ActiveProspect showcases consistent growth, buoyed by significant investments from Saratoga Partners and Five Elms Capital. The company conducted a notable debt financing round on August 8, 2022. With an estimated annual revenue of $22.6 million, ActiveProspect positions itself as a mid-sized leader in the industry with ample opportunities for increased market penetration.
Competitor Profiling
Market Overview
ActiveProspect operates in a competitive landscape specializing in lead capture and scoring technology. It competes with various firms offering distinctive solutions for lead generation and management:
Key Financials
- Annual Revenue: Approximately $22.6 million
- Employees: Approximately 150
Competitor Analysis
1. PersistIQ: Offers automation in sales outreach, targeting small sales teams with their sales engagement platform designed to streamline and automate sales processes.
2. RevBoss: Based in Durham, North Carolina, RevBoss specializes in sales prospecting and outbound marketing, adopting a client-first approach and customizable outbound strategies.
3. OutboundEngine: Focuses on small businesses, providing a marketing platform that enhances client engagement and brand presence while integrating seamlessly into existing systems.
4. Zoho SalesIQ: Commands a substantial 77% market share in lead scoring, with integrated CRM and customer engagement solutions aimed at streamlining customer interaction and lead generation.
Market Share Insights
- Lead Scoring Market: ActiveProspect faces intense competition, particularly with Zoho SalesIQ dominating the market.
- Lead Capture Market: Primary competitors include Contact Form 7 and HubSpot, with Contact Form 7 holding a commanding lead.
Strategic Insights
ActiveProspect's position remains robust in the context of lead capture and scoring, yet growth opportunities exist in expanding integration capabilities and offering customization to meet evolving B2B client needs.
Online Presence
For more information about ActiveProspect and its offerings, please visit their official website or connect on LinkedIn: [ActiveProspect LinkedIn](https://www.linkedin.com/company/activeprospect).
