Company Research Report: ActivTrak



Company Overview



  • Name: ActivTrak

  • Mission: To transform workforce analytics to drive productivity and engagement, helping organizations make data-driven decisions.

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Heidi Farris, CEO

  • Jana Wilson, CFO

  • Shanel Vandergriff, CMO

  • Javier Aldrete, Chief Product Officer

  • Matthew Finlayson, CTO

  • Eric Cargol, Chief Sales Officer

  • Gabriela Mauch, Chief Customer Officer

  • Mindee Humphrey, VP, People

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Core Focus: ActivTrak is known for its robust workforce analytics platform designed to optimize productivity and performance management across global workforces.


Products



ActivTrak offers a comprehensive suite of workforce analytics solutions, categorized into several core areas:

  • Employee Monitoring:

  • Features: Real-time insights into team availability, productivity tracking, assessment of productivity levels, and ensuring security and compliance.

  • Productivity Management:

  • Features: Visibility into productivity metrics, optimization through data-driven insights, personalized productivity coaching, and setting productivity goals.

  • Workforce Planning:

  • Features: Capacity & headcount planning, technology optimization, data integration for strategic organizational planning.

  • Remote Workforce Management:

  • Features: Tracking productivity and availability at the team level, analyzing remote and onsite productivity, making data-driven workforce decisions.

  • User Activity Monitoring:

  • Features: Monitoring employee behavior on digital devices to enhance security, productivity tracking, and real-time activity alerts.

  • Analytics Integration:

  • Features: Integrations with tools like PowerBI, Azure AD, Salesforce, ServiceNow, and Workday for combined analytics and insights.


Recent Developments



  • New Product Launches & Features:

  • ActivTrak Academy: Launched on April 25, 2024, focusing on productivity empowerment through structured learning.

  • New Headcount Planning Features: Introduced on March 12, 2024, enhancing workforce planning capabilities.

  • Time-Tracking and Alerting Functionality: Added to the Essentials plan on May 29, 2024.

  • Partnerships:

  • Integrations: Enhanced integrations with platforms like Salesforce, Zendesk, and ServiceNow for holistic data analytics.

  • Awards and Recognition:

  • Recognized in the 2023 Gartner® Hype Cycle™ Reports.

  • Listed in Fortune Best Workplaces in Technology, 2024.

  • Ranked No. 2335 on the 2024 Inc. 5000.


ActivTrak remains committed to improving organizational productivity and employee well-being through targeted analytics and actionable insights, meeting the evolving needs of modern workplaces.