Acutus AI Company Profile
Background
Acutus AI, founded in August 2024 and headquartered in Noida, India, is a research technology company specializing in artificial intelligence-driven solutions to enhance data quality and efficiency in online surveys. The company's mission is to address inefficiencies in survey qualification processes, aiming to reduce high dropout rates and improve respondent matching.
Key Strategic Focus
Acutus AI focuses on developing AI-driven tools to optimize survey qualifications and respondent matching. Their flagship product, the Qualification Mapping API (QMAPI), utilizes AI-generated qualification questions to route respondents to the most suitable surveys, thereby increasing relevance and conversion rates.
Financials and Funding
As a privately held company, specific financial details and funding history for Acutus AI are not publicly disclosed.
Technological Platform and Innovation
Acutus AI's technological innovation centers around QMAPI, an AI-driven qualification pilot that automates survey qualifications. This platform employs advanced generative AI models to create synthetic datasets, enabling businesses to simulate real-world data scenarios without privacy risks or compliance issues.
Leadership Team
- Arindam Bhattacharya, Co-Founder and Chief Executive Officer: With extensive experience in the research technology industry, Bhattacharya has held senior roles at Cint, Lucid, and Toluna.
- Ankesh Saxena, Co-Founder and Chief Business Officer: Saxena brings over two decades of experience in market research, having worked at Lucid, Survey Sampling International (now Dynata), and Gallup.
- Pravin Shekar, Strategic Adviser and Non-Executive Director: Appointed in February 2025, Shekar provides guidance on strategic growth and unconventional market approaches. He also serves at Krea International and is the country lead for India at Esomar.
Leadership Changes
In February 2025, Pravin Shekar joined Acutus AI as a strategic adviser and non-executive director, bringing his expertise to support the company's growth objectives.
Competitor Profile
Market Insights and Dynamics
The market research industry is increasingly adopting AI-driven solutions to enhance data quality and operational efficiency. The demand for synthetic data and AI-powered respondent matching systems is growing, driven by the need for privacy-compliant and cost-effective data collection methods.
Competitor Analysis
- Aktus AI: Founded in 2024 and based in San Francisco, Aktus AI offers an AI copilot studio that integrates large language models and industry-specific data to help businesses develop AI copilots for industry-specific tasks.
- Acutus Medical, Inc.: A medical device company specializing in electrophysiology products, Acutus Medical operates in a different sector and does not directly compete with Acutus AI.
Strategic Collaborations and Partnerships
Acutus AI has engaged in strategic collaborations to strengthen its market position. The appointment of Pravin Shekar as a strategic adviser is a notable example, aimed at leveraging his expertise to guide the company's growth and market strategies.
Operational Insights
Acutus AI differentiates itself through its focus on AI-driven solutions for survey qualification and respondent matching. By addressing common issues such as high dropout rates and poor data quality, the company offers a competitive advantage in the market research industry.
Strategic Opportunities and Future Directions
Acutus AI is poised to expand its offerings by further developing its AI-driven platforms and exploring new applications for synthetic data across various industries. The company's commitment to innovation positions it well to meet the evolving needs of the market research sector.
Contact Information
For more information, visit Acutus AI's official website: Acutus AI
Connect with Acutus AI on LinkedIn:
Note: Specific contact details such as email addresses and phone numbers are not provided in this profile.
