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Adadapted

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AdAdapted Company Research Report



Company Overview



  • Name: AdAdapted

  • Mission of the Company: No information is available.

  • Founded: 2012 by Molly McFarland and Michael Pedersen.

  • Key People:

  • Julia Miller, Group Vice President, Commerce Media

  • Abby Thiets, Shopper Marketing Manager

  • Henry Cook, Associate Director

  • Christina De Vecchis, VP Marketing

  • Ethan Goodman, SVP, Commerce Media and Innovation

  • Anna Baker, Senior Digital Media Buyer

  • Simon Gilbert, Sr Dir. Channel & Customer Marketing

  • Headquarters: 206 East Huron Street, Suite #101, Ann Arbor, MI 48104

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: AdAdapted is known for being the leading add-to-list and add-to-cart advertising solution for CPG brands and retailers, utilizing proprietary zero-bounce Add-It™ technology to drive sales by inserting products directly onto digital shopping lists.


Products



Main Offering:


AdAdapted's primary product is their mobile advertising solution that targets Consumer Packaged Goods (CPG) brands, retailers, and their agencies.

  • High-level Description: AdAdapted leverages exclusive first-party data and patented technology to influence shoppers' purchasing decisions by integrating its ads directly into digital shopping lists and carts.

  • Key Features:

  • Exclusive Audience: Access to a proprietary network of active and verified shoppers.

  • Zero-Bounce Add-It™ Solutions: Facilitates true one-click advertising solutions driving eCommerce and in-store sales.

  • Expertise in CPG: Specialized knowledge in various categories including food, beauty, and alcohol beverages.

  • Engagement Tools: Video ads and shoppable media experience that increase awareness and sales in a single click.


Recent Developments



  • New Products Launched: No specific new product launch information available.

  • New Features:

  • Enhanced shoppable video capabilities with 6.5x longer view times as claimed over traditional social videos.

  • The expansion of product offerings to drive sales through digital list applications.

  • Partnerships and Collaborations:

  • Strategic partnership continuation with the National Frozen & Refrigerated Foods Association through 2025.

  • Partnership with Gopuff highlighted in Adweek and Progressive Grocer.

  • Strategic alliance with The Mars Agency, offering enhanced data and reporting capabilities.

  • Awards:

  • MarTech Breakthrough Award for Mobile Marketing Innovation in 2023.

  • Featured in Store Brands and Store Producers articles for strategic expertise and technology.


Noteworthy Trends:


  • Digital Shopping Lists: A growing trend; about 49.6% of consumers now regularly rely on digital lists to plan their grocery purchases.

  • Mobile Utilization: Over 60% of shoppers use their phones to manage grocery lists while shopping, providing brands with direct engagement opportunities at the point of purchase.

  • Pre-Shop Influence: Targeting consumers' pre-shop behavior to enhance brand loyalty and guide purchase decisions beyond traditional discount-focused strategies.


Recent Articles and News:


  • Various articles and strategic insights highlighting the importance of targeting Millennial shoppers, the growth of digital shopping lists, and trends in CPG advertising.

  • Thought leadership pieces discussing the impact of pre-shop strategies on consumer behavior and brand success.


For additional insights and to explore collaborations, contact AdAdapted at info@adadapted.com or +1 (313)-744-3383.