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Aday

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Aday Company Market Research Report



Company Overview



Name and Mission


  • Company Name: Aday

  • Mission: Aday's mission is to craft a better future for individuals and the planet by creating versatile, sustainable clothing that transcends fashion trends. They aim to offer innovative, long-lasting, and durable wardrobe essentials that provide both confidence and joy.


Founding Details


  • Founders: Meg He and Nina Faulhaber.

  • Founded: No specific founding year is mentioned in the provided data.


Key People


  • Founders: Meg He and Nina Faulhaber.

  • Leadership: Predominantly female leadership with founders involved.


Headquarters


  • Location: No specific headquarters location is mentioned in the data provided.


Number of Employees


  • Staff Composition:

  • 20 Employees globally

  • 12 Full-time

  • 8 Part-time contractors

  • 90% Female

  • 35% BIPOC

  • 5% LGBTQ+


Revenue


  • Revenue: No information is available.


Notable Aspects


  • Unique Selling Proposition: Known for its commitment to versatility and sustainability in clothing, Aday creates innovative designs that prioritize function, comfort, and the environment.


Products



Offered Products


  • Turn It Up Pants

  • Price: $145

  • Colors: 12 Colors

  • Features: Soft stretch for functional movement and versatility.


  • Something Borrowed Shirt

  • Price: $150

  • Colors: 8 colors

  • Features: Machine-washable, seasonless design. Made with recycled technical fabrics.


  • Like A Boss Pullover

  • Price: $150

  • Colors: 5 colors

  • Features: Versatile pullover, easy care.


  • With A Twist Pullover

  • Price: $195

  • Colors: 4 colors

  • Features: Engineered for versatility and style.


  • Made It T-Shirt

  • Price: $95

  • Colors: 9 colors

  • Features: Sustainable piece, machine washable.


  • Cap Sleeve Mock Neck Top

  • Price: $125

  • Colors: 5 colors

  • Features: Pre-order available, high quality knit.


Key Features


  • Innovative Fabrics: Products are often made with sustainable and technical fabrics, such as recycled scuba, technical silk, and CoolMax EcoMade.

  • Versatility and Functionality: Most products are designed for multipurpose use, comfort, and ease-of-care.

  • Environmental Considerations: Commitment to using recycled materials, low-impact dyeing, and finishing processes.


Recent Developments



Recent Products


  • Mock Neck Cap Sleeve Dress: New chic offering in scuba fabric.

  • Wool Mock Neck Top: Part of a new collection, made for comfort across seasons.


Product Features Additions


  • Bio-based Finishes: Introduced micro-algae based finish called BioWick Midori, offering a lower carbon footprint and enhanced fabric performance.

  • Innovative Fabrics: Introduction of GRS-certified Cupro, Bamboo, organic cotton with INDUO® technology, and COOLMAX® EcoMade.


Partnerships


  • B Corp Certification: Aday has become a certified B Corp, emphasizing its commitment to social and environmental standards.


Industry Standards


  • Sustainable Practices: Introduced renewable energy use, water recycling, and eliminating hazardous chemicals in production processes.

  • Future Sustainability Initiatives: Plans to eliminate all virgin fabrics by 2024, focusing on recycled, biodegradable options.


This report emphasizes Aday's commitment to sustainability, innovative product design, and corporate responsibility, making them a pioneering force in the market for versatile and eco-friendly apparel. Their approach of combining high functionality with environmentally conscious practices sets a new standard in the clothing industry.