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Adbutler

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Market Research Report: AdButler





Company Overview



  • Name: AdButler

  • Mission of the Company: Providing tools and support to take control of data and grow revenue in the ad tech space.

  • Founded: 1998

  • Founder(s): No information is available

  • Key People in the Company:

  • Orla Harris, COO & Co-Founder of SideQuestVR, part of AdButler's customer stories

  • Shobhit Purwar, Sr. Digital Marketer, The Indian Express, part of AdButler's customer stories

  • Fairoza Hisham, E-commerce APJ Store Success Lead, HP, part of AdButler's customer stories

  • Brendan Gallagher, Digital Development & Operations Manager, Tourism Ireland, part of AdButler's customer stories

  • Andrew Snook, Director of Digital, Pattison Media, part of AdButler's customer stories

  • Christina Womack, Director of Partner Operations, Association Revenue Partners, part of AdButler's customer stories

  • Headquarters: Victoria, BC, British Columbia, Canada

  • Number of Employees: 11-50 employees

  • Revenue: No information is available

  • Known For: AdButler is renowned for its innovative ad-serving solutions, helping digital properties to maximize advertising potential and revenue.


Products



AdButler offers a robust suite of ad-serving solutions tailored to different needs. Here are key products they offer:

1. Display Ad Server:
  • Description: A comprehensive ad server suitable for any website, ideal for online retailers, blogs, newspapers, community sites, and online forums.

  • Key Features: Flexibility in format, scalability, and reliable ad serving ensuring prolonged uptime.


2. Retail & E-commerce Solution:
  • Description: AdButler enables new revenue opportunities via sponsored products.

  • Key Features: Helps retailers monetize through bespoke advertising frameworks.


3. Self-Serve Marketplace:
  • Description: An automated portal for streamlining sales processes.

  • Key Features: Automated sales process facilitating ease of access to market resources.


4. API Ad Server:
  • Description: Allows building a customized ad server using robust APIs.

  • Key Features: Quick deployment and customization capability.


5. Native Ad Server:
  • Description: Offers ads that visually blend with the host media content.

  • Key Features: Enhanced engagement through cohesive ad placement.


6. Video Ad Server:
  • Description: Similar to the native ad server, but focuses on video content.

  • Key Features: Seamlessly integrates video ads with minimal disruption.


7. Custom Development:
  • Description: Custom solutions provided by AdButler’s AdTech developers.

  • Key Features: Ability to meet specific client needs with tailored software solutions.


Recent Developments



  • New Products Launched:

  • Self-Serve Marketplace and API Ad Server with enhanced functionalities.


  • New Features Added to Existing Products:

  • Reporting enhancements including a new design for stats reports.

  • API enhancements such as the addition of VAST zone tag access through API.

  • Introduction of new reporting features like Domain Reports supporting contextual segments data.


  • New Partnerships:

  • Microsoft’s PromoteIQ shutdown created a space for AdButler to reposition their offerings for retailers, promoting increased interest in their in-house solutions.


  • Events:

  • Participation in industry events like DMEXCO in Cologne and Groceryshop in Las Vegas, focusing on showcasing their Retail Media Solutions.


Summary



AdButler is a significant player in the ad serving platform sector, continuously evolving to meet the needs of its diverse client base. Their range of products and recent expansions reflect their commitment to providing scalable, reliable, and innovative ad-serving solutions. They maintain a strong emphasis on customer satisfaction and environmental responsibility, as seen through their emphasis on first-class support and carbon neutrality initiatives.