Overview
Addepar is an advanced software and data platform that addresses the complexities of managing investment portfolios, aimed at various clients such as private banks, registered investment advisors, and family offices. The platform provides real-time portfolio reporting and insights that facilitate informed investment decisions across different currencies and asset classes.
Mission and Vision
Founded in 2009 by Joe Lonsdale, Addepar’s mission is to enhance transparency in the financial ecosystem, enabling investors to have a clearer understanding of their assets, ultimately leading to improved investment decisions and outcomes through integrated data aggregation, analytics, and reporting.
Key Figures and Global Scale
Addepar manages assets exceeding $6 trillion across its platform, serves over 1,000 firms globally in 45+ markets, and has a workforce of more than 900 employees across seven offices located in Mountain View, New York City, Salt Lake City, London, Edinburgh, Chicago, and Pune.
Executive Leadership
The executive team propelling Addepar's strategic direction includes:
- Eric Poirier - Chief Executive Officer
- Bob Pisani - Chief Technology Officer
- Delisha Grant - VP General Counsel
- Don Nilsson - Chief Product Officer
- Eric Daniels - Chief Financial Officer
- James Thornton - Chief Data Officer
- John Wiseman - Chief Revenue Officer
- Karen Brooks - Chief Information Security Officer
- Meagan Ward - Chief Marketing Officer
- Peter O’Brien - Global Head of Sales & Partnerships
- Rowena Carreon - Head of Investment Advisory Solutions
- Sally Buchanan - Chief Human Resources Officer
Financial Performance and Funding
Addepar has attracted a total funding of $531.4 million over several rounds, with its latest being a $150 million investment by D1 Capital Partners, valuing the company at over $2 billion. This financial foundation supports its sustained growth, illustrated by rising assets under management and high client retention.
Strategic Initiatives
Key initiatives include the 2020 launch of Marketplace, which expands access to a variety of asset classes, and the Investor Sentiment Index, which provides insights by analyzing data from over 10,000 portfolios. The acquisition of RCI was instrumental in the introduction of the Navigator tool for projections and liquidity management.
Client and Industry Engagement
Addepar is committed to being an integral part of financial infrastructure, connecting with leading financial institutions and advisors through an open platform that delivers comprehensive financial insights, enhancing professionals' advisory processes.
Future Outlook
Addepar focuses on innovation and client experience enhancement. Its strategic growth, innovation trajectory, and partnerships allow it to sustain its position as a significant entity in global wealth management, driving impactful capital decisions worldwide.
Competitor Profiling
Key Competitors
Addepar operates in a competitive landscape with several formidable challengers:
1. Orion Advisor Technology: Equipped with tax management, risk intelligence, marketing, and financial planning tools, offering modular configurations for custom platforms.
2. Riskalyze (now Nitrogen): Known for its Risk Number® technology, helping advisors align portfolio risks with client tolerance levels.
3. PureFacts Financial Solutions: Focuses on revenue management and detailed data analysis via solutions like PureFees and PureInsights.
4. Canoe Intelligence: Utilizes cloud-based machine learning for efficient data management in alternative investments.
Market Position and Share
Other notable competitors include Morningstar Direct, FactSet, and QuoteMedia, each holding significant industry footprints with products tailored to varied market needs.
Product Features and Pricing Models
While exact pricing for Addepar is not publicly disclosed, it follows a firm-based licensing model priced according to assets under management (AUM). In contrast, competitors like Orion offer unlisted modular pricing, while Riskalyze charges monthly user-based fees from $250 to $450.
Strategic Focus and Future Developments
Addepar continues its data-driven expansion, enhancing its advisory capabilities through analytics and insights from vast client data points. Under CEO Eric Poirier, the emphasis is on maximally leveraging data-derived insights to cement its industry standing and adapt to evolving market demands.
