Company Overview
Addy is a dynamic platform specializing in local advertising, encapsulating the convenience of online shopping. The company engages multiple advertising channels, including magazines, online media, TV, out-of-home direct mail, with campaign costs starting as low as $210. Addy adopts a user-friendly approach, allowing clients to perform ad placements hassle-free, eliminating traditional intermediaries. This model underscores Addy's strategy of democratizing access to advertising and empowering a wide range of business sectors, including real estate professionals, restaurants, healthcare providers, among others.
Leadership Team
Key Executives
- Ben Bilbrough - CEO
- Background: Ben Bilbrough has significantly contributed to Addy's innovation in hyper-local advertising since its inception in June 2015. His entrepreneurial acumen has led to the successful spinoff of Addy and positions the company as a formidable force in local advertising dynamics.
- Education: Graduated from Syracuse University.
- Amy Carse - Director of Customer Success
- Background: With a robust background in art and design from the Paier College of Art, Amy Carse leads the charge in client services, strategically enhancing customer experiences and engagement at Addy.
- Matt Knight - Head of Engineering & Development
- Background: An accomplished technical leader with over 20 years of experience, Matt Knight plays a crucial role in crafting user-friendly digital products and ensuring the seamless execution of Addy's technical operations.
- Brittany Longenbach - Head of Engagement
- Background: Known for her vigor in business development, Brittany Longenbach spearheads strategies that boost the company's market reach, particularly emphasizing innovations and collaborative marketing efforts.
Market Position and Offerings
Addy provides a broad spectrum of advertising solutions, extending from traditional media channels to modern digital spaces, embodying a holistic vision of marketing. Serving over 72,760 users, the platform offers significant market reach across various industries such as real estate, healthcare, and arts, providing affordable access to advertising through simplified and transparent processes.
Financial Overview
Addy demonstrates positive financial momentum, underscored by successful investment rounds that showcase investor confidence. This financial stability enables Addy to broaden its marketing capabilities and innovate within the local advertising space, fostering diverse and creative advertising avenues for businesses.
Contact Information: For inquiries or communication, Addy can be reached via email at info@addy.co or by phone at (646) 595-1155.
Competitor Profiling
Competitive Landscape
Addy operates in the sectors of online advertising, digital marketing, and publishing, and faces competition from various players in advertising technology.
Notable Competitors
1. SmartyAds: Offers programmatic ad tech solutions for media buying and ad monetization.
2. AdQuick: Provides platforms specializing in out-of-home (OOH) advertising.
3. Choozle: Offers an omnichannel digital advertising platform for advertisers and agencies.
Additional Competitors
- Proton, Edison, Relcu, Clueby, and Mailtag are noted for their presence in AI and digital communication tools space.
Industry Alternatives
Platforms like Termius and Apache Airflow are also seen as noteworthy alternatives within the competitive landscape.
Competitive Performance
- Revenue: Addy's annual revenue is $1.5 million.
- Employees: The company operates with a team of 10 employees.
Strategic Insights
Addy is positioned within a dynamic marketing-tech landscape, competing in key areas of programmatic advertising, AI-enhanced digital communication, and innovative advertising platforms. To maintain a competitive edge, Addy may focus on its unique selling propositions such as integrated marketing solutions and enhanced targeting technologies. These strategies, combined with their financial momentum and concise team, might provide Addy with a sustainable advantage amidst a wide range of alternatives and direct competitors.
