Overview

ADDY Products is an innovative healthcare company focusing on plant-based nootropics designed to enhance cognitive performance. Their flagship product, ADDY Focus, is notable for its clinically vetted active ingredient, WGCP®, which has demonstrated effectiveness in boosting focus, concentration, and mental clarity.

Product Details

• ADDY Focus has undergone rigorous testing at the Cleveland Clinic, which affirms its efficacy. The active ingredient is STRONGSCIENCE CERTIFIED for safety and efficacy, offering improved focus and concentration for over six hours post-ingestion.

• Available in various formats:

• 15 Capsules Pack: $29.99

• 30 Capsule Bottle: $39.99

• 60 Count Bottle: $59.99

• Monthly Subscription for 60 Capsules: $54.99

Executive Team

ADDY Products boasts a seasoned executive team with expertise across various domains:

• Robert Van Arlen, Chief Strategy Officer: With over three decades of experience, Van Arlen specializes in strategy, regulatory compliance, and governance.

• Roxanne Schwans, Consultant: Extensive experience in retail pharmacies and market access, adept in M&A and market strategies.

• Mykl Garrett, Healthcare Leader: Holds significant leadership roles in healthcare management.

• Ajay Bika, Engineer and Board Member: Known for his engineering acumen and philanthropic focus on human potential.

• Bernie Kosar, Advisor: NFL veteran and advocate for quality healthcare.

• Lisa Garret, Human Capital Leader: Expert in team development and organizational culture.

• Michael Kelly, Community Relations: Experienced in government and community affairs.

Clinical Research & Certifications

• WGCP® is patented in over 18 countries, manufactured in a SQF Certified facility in the U.S.

• Certified by GMP Good Manufacturing Practices and does not require a prescription, distinguishing it from other stimulant medications.

Market Position and Strategic Insights

• Leverages the trend towards natural cognitive enhancers, especially during prescription medication shortages.

• Emphasizes safety and holistic mental enhancement, positioning it effectively against pharmaceutical competitors.

| Contact Information |
|---------------------|
| Email: support@addyproducts.com |
| Address: 6815 East Camelback, Scottsdale, AZ 85251 |
| Phone: +1 (726) 895-1418 |

Key Competitors Overview

Willow

• Industry Presence: Specializes in "digital twins" technology for the built environment, managing data for cost-efficiency and energy savings.

• Product Offering: A SaaS platform for managing commercial spaces with advanced AI-driven analytics.

• Leadership: Joshua Ridley, founder and Chief Growth Officer; Bert Van Hoof, CEO, formerly of Microsoft Azure Digital Twins.

CrowdStreet

• Industry Presence: Online platform for private market investing in commercial real estate.

• Product Offering: A marketplace providing alternative investment opportunities, with significant projects under management.

• Leadership: CEO John Imbriglia, supported by Genni Combes (CFO) and Kristen Howell (CCO).

Landa

• Industry Presence: Democratizes property investment via a mobile platform enabling fractional ownership.

• Product Offering: Lowers investment barriers and provides secondary trading for real estate shares.

• Platform Details: Operates under Regulation A, offering flexibility and liquidity in investments without being a registered broker-dealer.

Market Positioning and Strategic Insights

ADDY Products faces competition from technologically advanced and diverse competitors like Willow, CrowdStreet, and Landa. Strategic engagement with these companies can provide insights into customer acquisition and differentiation strategies. By understanding competitors' technological integration and service models, ADDY Products can enhance market positioning and explore potential collaborations.