adeus Company Profile

Background

adeus is a technology-driven platform dedicated to simplifying wills and legacy planning. Founded in 2024 by Nick Adams and Mark Hedley, the company aims to make end-of-life planning accessible for everyone by providing secure, user-friendly digital tools and expert guidance. Operating as a remote-first company headquartered in London, adeus is committed to modernizing the traditional process of will-writing and legacy management.

Key Strategic Focus

adeus focuses on:

Digital Wills: Enabling users to create, update, and store legally robust wills online.

Digital Vault: Offering a secure repository for important documents, including wills, lasting powers of attorney (LPAs), and other vital records.

Lasting Power of Attorney: Simplifying the process of granting decision-making authority to trusted individuals.

The platform leverages advanced technologies such as AI-powered will generators and AES-256 encryption to ensure security and ease of use. adeus primarily targets individuals seeking a modern, efficient approach to legacy planning, as well as partners including employers and channel providers.

Financials and Funding

Since its inception, adeus has secured significant funding to support its growth and innovation:

Pre-Seed Funding: In January 2025, adeus closed a pre-seed funding round, raising £295,000 from a global network of angel investors spanning the UK, Europe, USA, and Asia.

Innovate UK Grant: In May 2025, the company was awarded a £500,000 Smart Grant from Innovate UK, the UK government's innovation agency, to accelerate the development of proprietary technology supporting the introduction of electronic wills in England and Wales.

These funds are intended to enhance the platform's capabilities, expand its reach, and position adeus at the forefront of the digital transformation in legacy planning.

Technological Platform and Innovation

adeus distinguishes itself through several proprietary technologies and innovative methodologies:

AI-Powered Will Generator: Guides users through the will creation process, ensuring all necessary clauses are included and legally sound.

Digital Vault: Provides a secure, encrypted space for storing important documents, accessible 24/7.

Security Measures: Employs AES-256 encryption, multi-factor authentication, and automatic backups to protect user data.

These technologies collectively offer a seamless, secure, and user-friendly experience for individuals planning their legacies.

Leadership Team

Nick Adams: Co-Founder and Chief Executive Officer.

Mark Hedley: Co-Founder and Chief Operating Officer.

Both founders bring extensive experience in technology and business development, driving adeus's mission to modernize legacy planning.

Competitor Profile

Market Insights and Dynamics

The digital legacy planning market is experiencing significant growth, driven by increasing consumer demand for accessible and secure online solutions. The introduction of electronic wills legislation in England and Wales further accelerates this trend, creating opportunities for innovative platforms like adeus.

Competitor Analysis

Key competitors in the digital legacy planning space include:

Farewill: Offers online will-writing services with a focus on simplicity and affordability.

Beyond: Provides digital will creation and funeral planning services.

FreeWill: A U.S.-based platform offering free will creation services, often in partnership with nonprofit organizations.

These competitors focus on providing user-friendly digital solutions for will creation and legacy planning, catering to individuals seeking modern alternatives to traditional methods.

Strategic Collaborations and Partnerships

adeus collaborates with various partners to enhance its offerings and expand its market reach:

Innovate UK: The £500,000 Smart Grant awarded by Innovate UK supports the development of electronic wills technology.

Block Dojo: An accelerator program that provided initial investment and support during adeus's early stages.

These partnerships enable adeus to leverage external expertise and resources, driving innovation and growth.

Operational Insights

adeus's strategic considerations include:

Market Position: Positioning itself as a leader in digital legacy planning by offering comprehensive, secure, and user-friendly solutions.

Competitive Advantages: Utilizing advanced technologies such as AI and blockchain to provide a seamless user experience and ensure data security.

Regulatory Alignment: Aligning product development with upcoming electronic wills legislation to offer compliant and future-proof solutions.

Strategic Opportunities and Future Directions

adeus's strategic roadmap includes:

Product Expansion: Introducing additional services such as Lasting Power of Attorney to provide a comprehensive suite of legacy planning tools.

Market Expansion: Extending services beyond the UK to address global demand for digital legacy planning solutions.

Technological Innovation: Continuing to invest in AI and blockchain technologies to enhance platform capabilities and security.

By leveraging its current strengths and strategic partnerships, adeus is well-positioned to capitalize on emerging opportunities in the digital legacy planning market.