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Adform

www.adform.com link_icon

Company Research Report: Adform



Company Overview



  • Name: Adform

  • Mission: Unlock your advertising's full potential with Adform, the most powerful and safe media buying platform.

  • Founded: No information is available.

  • Founders: No information is available.

  • Key People: No information is available.

  • Headquarters:

  • Address: Silkegade 3B, 1113 Copenhagen

  • Contact: Tel: +45 3535 7100

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Company Known For: Adform is known for being an open platform that allows clients to optimize and adjust for better business results. They focus on providing control and transparency in media buying, leveraging a first-party ID world for exclusive inventory activation, and adapting to a cookieless future.


Products



1. Adform Flow
  • Description: Adform Flow is a media buying platform that emphasizes transparency, control, and efficiency in advertising workflows.

  • Key Features:

  • Omnichannel capabilities for activating exclusive inventory through a DSP built for first-party ID environments.

  • Advanced diagnostic tools to make data-driven decisions.

  • Enhanced workflow efficiency through a unified user interface.


2. ID Fusion
  • Description: ID Fusion is designed to integrate emerging IDs, accommodating a future without reliance on third-party cookies.

  • Key Features:

  • Built to maintain seamless linking to all emerging IDs.

  • Provides a protective measure over users' data, ensuring privacy and ownership are maintained.


Recent Developments



  • Recent Developments:

  • Adform emphasizes readiness for a cookieless future, addressing this significant industry shift with their ID Fusion solution.

  • They stress enhancing media performance alongside reducing carbon emissions, focusing on sustainability in advertising practices.


  • New Product Launches: No information is available.


  • New Features or Enhancements: No information is available.


  • New Partnerships: No information is available.


Additional Information



  • Sustainability Focus: Adform aims to make advertising practices more sustainable by promoting reduced carbon emissions along with improved performance results.


  • Client and Audience Engagement: The company highlights its commitment to helping clients expand reach and optimize media strategies effectively in a highly competitive environment.


Conclusion



This report provides a detailed examination of Adform, highlighting its mission and core offerings. Adform continues to stand out in the media buying space by focusing on transparent, data-driven strategies, while also preparing for a significant industry shift to a cookieless ecosystem through their innovative solutions like ID Fusion. While specific data on key personnel, revenue, and number of employees was unavailable, the information provided illustrates a company that is investing heavily in its future-ready advertising technology and overall sustainability.