Adikteev Company Profile

Background

Founded in 2012, Adikteev is a French technology company specializing in app re-engagement and user retention strategies. The company's mission is to inspire app users to engage with the apps they know and love, thereby increasing in-app revenue and building user loyalty. Adikteev operates within the advertising services industry, focusing on delivering return on investment through a unique combination of state-of-the-art creative technology, data, and artificial intelligence. The company has established itself as a significant player in the mobile marketing sector, collaborating with leading brands such as Bumble, Nike, Twitch, Mattel, TikTok, and EA Games.

Key Strategic Focus

Adikteev's strategic focus centers on enhancing user retention and app growth through custom retargeting and churn prediction campaigns. The company leverages advanced technologies to deliver personalized user experiences, aiming to re-engage users and boost in-app revenue. By utilizing data-driven strategies and artificial intelligence, Adikteev targets app developers and marketers seeking to improve user engagement and loyalty. The primary markets include various app verticals, with a notable emphasis on gaming applications.

Financials and Funding

As of July 2025, Adikteev's annual revenue is estimated to be between $10 million and $50 million. The company has raised a total of $12 million over three funding rounds, with the latest Series A round occurring on February 13, 2018, amounting to $12 million. Notable investors include Ring Capital and BNP Paribas Développement. The capital raised has been utilized to enhance technological capabilities, expand market reach, and develop innovative solutions for app re-engagement.

Technological Platform and Innovation

Adikteev distinguishes itself through its proprietary technologies and innovative methodologies:

Predictive Analytics Innovations: The company has developed a suite of predictive analytics tools designed to sustain app publishers' in-house cross-promotion marketing efforts.

Interactive Dashboard: An interactive dashboard has been launched to facilitate the measurement of retargeting performance, providing clients with real-time insights and analytics.

Churn Prediction Technology: Utilizing advanced data analysis and machine learning algorithms, Adikteev offers churn prediction capabilities to identify users at risk of disengagement, enabling targeted re-engagement strategies.

Leadership Team

Adikteev's leadership comprises experienced professionals with diverse backgrounds:

Xavier Mariani: Chief Executive Officer

Clement Favier: Chief Operating Officer

Taoufik L: Chief Revenue Officer

Cameron T: Chief Revenue Officer - Americas

Alethea Sibois: Vice President of Marketing

Laura Malnar: Lead Client Partner EMEA - APAC

These leaders bring extensive experience from previous roles in companies such as Meta, The Walt Disney Company, and Criteo, contributing to Adikteev's strategic direction and growth.

Competitor Profile

Market Insights and Dynamics: The app re-engagement and user retention market is experiencing significant growth, driven by the increasing need for app developers to maintain user engagement and maximize lifetime value. Industry trends indicate a shift towards personalized marketing strategies and the integration of artificial intelligence to predict user behavior.

Competitor Analysis: Key competitors in the app re-engagement space include:

Criteo: Specializes in performance marketing and retargeting solutions, offering personalized advertising across various channels.

Remerge: Focuses on app retargeting campaigns, providing programmatic advertising solutions to re-engage users.

Liftoff: Offers mobile app marketing and retargeting services, utilizing machine learning to optimize user acquisition and engagement.

These competitors emphasize technologies such as machine learning algorithms, data analytics, and personalized advertising to enhance user retention and engagement.

Strategic Collaborations and Partnerships

Adikteev has established significant partnerships to strengthen its market position and innovation capacity:

1D3 Digitech: A partnership aimed at enhancing app re-engagement capabilities.

Xsolla Inc.: Collaboration to assist mobile developers in getting their titles online and marketing them directly to consumers.

Tempr: Investment in a forecasting and automation platform to reshape mobile marketers' user acquisition strategies.

These collaborations aim to expand Adikteev's capabilities and offer comprehensive solutions to clients.

Operational Insights

Adikteev's strategic considerations in relation to major competitors include:

Market Position: Ranked #2 in gaming and #3 globally among retargeting platforms, showcasing a strong market presence.

Competitive Advantages: Proprietary predictive analytics, interactive dashboards, and a focus on personalized user experiences set Adikteev apart in the industry.