Adjust Company Profile

Background

Company Overview

Adjust, founded in 2012 and headquartered in Berlin, Germany, is a global leader in mobile marketing analytics. The company specializes in providing comprehensive solutions for app marketers, including measurement, fraud prevention, cybersecurity, and marketing automation.

Mission and Vision

Adjust is committed to empowering marketers with reliable analytics tools to measure, optimize, and scale their app marketing efforts across various platforms, from mobile to connected TV (CTV) and beyond.

Industry Significance

As a trusted partner for over 165,000 apps and collaborating with more than 3,000 partners worldwide, Adjust has established itself as a pivotal player in the mobile marketing industry.

Key Strategic Focus

Core Objectives

Adjust focuses on delivering accurate measurement and analytics solutions that enable app marketers to make informed decisions, optimize campaigns, and achieve sustainable growth.

Areas of Specialization

The company's offerings encompass:

Mobile Attribution: Tracking and analyzing user interactions to attribute app installs and in-app activities to specific marketing campaigns.

Fraud Prevention: Implementing measures to detect and prevent mobile ad fraud, ensuring data integrity and budget efficiency.

Marketing Automation: Providing tools to automate marketing processes, enhancing efficiency and effectiveness.

Key Technologies Utilized

Adjust leverages advanced technologies, including machine learning algorithms and AI-driven analytics, to provide precise measurement and fraud detection capabilities.

Primary Markets Targeted

Adjust serves a diverse clientele, including fast-growing digital brands and traditional companies launching their first apps, across various industries such as internet services, retail, financial services, and computer software.

Financials and Funding

Funding History

Adjust has raised a total of $255.9 million over multiple funding rounds.

Revenue

The company's estimated annual revenue is approximately $119.5 million.

Utilization of Capital

The funds have been strategically utilized to expand product offerings, enhance technological capabilities, and support global expansion initiatives.

Technological Platform and Innovation

Proprietary Technologies

Adjust's platform integrates proprietary technologies designed to provide comprehensive analytics and fraud prevention solutions. These include:

Datascape: An advanced analytics solution that empowers app marketers with time-saving reporting and visualization tools.

CTV AdVision: A platform enabling performance channel campaigns on connected TV platforms.

Scientific Methodologies

The company employs machine learning algorithms and AI-driven analytics to enhance measurement accuracy and fraud detection capabilities.

Leadership Team

Executive Profiles

Simon (Bobby) Dussart: Chief Executive Officer

Katie Madding: Chief Product Officer

Egor Lukomsky: Chief Technology Officer

Shawn Bonham: Chief Operating Officer

Noman Munif: Senior Vice President of Sales

Ender Özcan: Senior Vice President of Global Revenue

Melissa Coleman: Vice President of Customer Success

Gavin Archibald: Vice President of Infrastructure & Operations

Ivy Lau: Vice President of Technical Client Services

Jack Matterson: Vice President of Operations

Yagiz Öztol: Vice President of Solutions Consulting

Lou Hong: Vice President of Marketing

Competitor Profile

Market Insights and Dynamics

The mobile marketing analytics industry is characterized by rapid growth, driven by increasing mobile app usage and the need for precise marketing measurement tools. Adjust holds a significant position in this market, serving a diverse range of clients globally.

Competitor Analysis

Key competitors include:

AppsFlyer: Offers mobile attribution and marketing analytics solutions, focusing on data-driven insights for app marketers.

Kochava: Provides real-time data solutions for mobile and connected devices, emphasizing measurement and analytics.

Singular: Delivers marketing intelligence solutions, integrating data from various sources to provide comprehensive insights.

Strategic Collaborations and Partnerships

Adjust collaborates with major platforms such as Facebook, Google, Snap, Twitter, Line, and Tencent, enhancing its service offerings and expanding its market reach.

Operational Insights

Competitive Advantages

Adjust differentiates itself through:

Data Accessibility: Offering unlimited data access without restrictions on lookback windows, data queries, or callbacks.

Comprehensive Solutions: Providing a holistic suite of tools encompassing measurement, analytics, fraud prevention, and marketing automation.

Global Support: Delivering 24-hour support with industry-leading response times across multiple languages and regions.

Strategic Opportunities and Future Directions

Adjust aims to continue its global expansion, enhance its technological capabilities, and develop innovative solutions to meet the evolving needs of app marketers. The company is focused on maintaining its leadership position by investing in AI-driven analytics and expanding its partnerships with major platforms.