Company Research Report: adMarketplace

Company Overview

• Name: adMarketplace

• Mission of the Company: adMarketplace's mission is to shape consumer intent with relevant ads and measure media value with accuracy and transparency, leveraging team data and platforms.

• Founded: adMarketplace was founded in 2000.

• Founders: James Hill.

• Key People:

• Jamie Hill (Founder, Chairman & Co-CEO)

• Adam J. Epstein (Co-CEO & President)

• Headquarters: The company is headquartered at 90 Park Ave 11 Floor, New York, NY 10016.

• Offices: It also has offices in Miami Beach, FL and London, UK.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known for: adMarketplace is known for its leadership in native search advertising, delivering relevant search ads to consumers who skip the legacy search results page.

Products

• AMP Find

• Description: Provides relevant ad units before a consumer begins their search.

• Key Features:

• Compete for incremental conversions during the earliest consumer touchpoint.

• Allows publishers to reduce user friction and divert search traffic from legacy SERPs.

• AMP Suggest

• Description: Delivers relevant suggestions and results in real-time as consumers are typing their search queries.

• Key Features:

• Increases share of voice by out-bidding competitors through search query conquesting.

• Streamlines the search experience for users to boost monetization potential.

• AMP Results

• Description: Provides relevant results after a consumer completes their search.

• Key Features:

• Encourages consideration across key moments of the consumer search journey to drive conversions.

• Enhances user experience by serving relevant results.

Recent Developments

• Recent Developments in the Company:

• Expanded partnership with Mozilla to protect consumer privacy while delivering value to advertisers.

• Achieved SOC 2 Compliance, highlighting a commitment to data security.

• New Products Launched: No information is available.

• New Features Added to Existing Products: No information is available.

• New Partnerships:

• Expanded partnership with Mozilla on the journey to protect consumer privacy while delivering value to advertisers.

This report outlines the current landscape and strategic initiatives of adMarketplace, highlighting its foundational goals and recent progressions in the native search advertising sector.