AdMedia Company Research Report

Company Overview

• Name: AdMedia

• Mission: The mission of AdMedia is to help advertisers, publishers, and consumers meet their online advertising goals by providing performance-based advertising solutions.

• Founded: AdMedia was founded in 1998.

• Founders: No specific information about founders.

• Key People: No specific information about key people.

• Headquarters: Woodland Hills, California, USA.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Industry Recognition: AdMedia is recognized as the largest search marketplace outside the major engines, leveraging first-party data to drive performance.

• Core Offering: AdMedia is known for providing a wide range of online advertising solutions across multiple channels including search, native, contextual, video, display, mobile, email, and remarketing.

Products and Services

AdMedia offers a variety of advertising products and services tailored for performance marketers. Below is an overview of their key offerings:

1. Search Advertising

• Description: This service allows advertisers to place ads in search engine results to target potential customers actively searching for related products and services.

• Key Features: Leverages first-party data for advanced targeting and ensuring transparency in ad placement.

2. Native Advertising

• Description: Advertisements that match the look, feel, and function of the media format in which they appear.

• Key Features: Blends seamlessly with content to provide a non-disruptive user experience.

3. Video Advertising

• Description: Advertising through video content formats to engage users.

• Key Features: High visibility and engagement potential with options like pre-roll video ads.

4. Mobile Advertising

• Description: Focused on reaching consumers through their smartphones and tablets.

• Key Features: Geotargeting and device-specific features to optimize performance.

5. Remarketing

• Description: Enables advertisers to reconnect with users who have visited their website previously.

• Key Features: Personalized ad campaigns directed at users who have shown prior interest.

6. Contextual Advertising

• Description: Targets ads based on the content the user is interacting with.

• Key Features: Real-time adaptation of ad content based on user behavior data.

7. Shopping Feed

• Description: Automates the process of syncing products from an online store to advertising platforms.

• Key Features: Facilitates seamless integration into e-commerce strategies.

8. DSP & DMP Solutions

• Description: Demand-side platform (DSP) and Data Management Platform (DMP) solutions for managing, analyzing, and activating audience data.

• Key Features: Enhanced targeting through data-driven insights.

Recent Developments

• Technology Innovations: AdMedia continuously refines its services to maintain the highest standards of transparency and brand safety.

• Recent Product Enhancements:

• Yield Product Expansion: Facilitates targeting Facebook users outside of Facebook in a brand-safe manner.

• Partnerships: AdMedia works closely with a network of publishers to secure quality traffic and maintain transparency across ad placements.

• Privacy Commitment: They've expressed a strong focus on consumer privacy and user experience. They regularly examine the evolving landscape, like the post-third-party-cookie world, to adapt their offerings accordingly.

Events

AdMedia regularly attends and participates in industry events to stay ahead in digital marketing trends. Some upcoming and past events include:

• MediaPost Pharma & Health: February 23-26, 2025, Bonita Springs, Florida.

• eTail West: February 24-27, 2025, Palm Springs, California.

• Digiday Media Buying Summit: March 12-14, 2025, Nashville, Tennessee.

Industry Engagement

AdMedia has case studies showcasing successful partnerships with numerous companies across diverse industries such as automotive, finance, real estate, retail, and more. These partnerships highlight AdMedia's strategic and tailored advertising solutions that drive significant results for their clients.

In closing, AdMedia remains committed to innovation, ensuring clients achieve high performance and satisfaction through their advertising solutions.