admitad

Overview

Admitad is a global leader in performance marketing solutions, headquartered in Dubai, UAE. Operating across more than 20 markets, Admitad hosts an extensive ecosystem comprising over 30,000 advertisers and 100,000 active publishers. The firm is committed to delivering measurable, transparent, and equitable marketing solutions, offering services that span monetization, partnership services, fintech, and media buying. The company’s official website is [www.admitad.com](https://www.admitad.com).

Leadership

Anna Gidirim, CEO

Appointed as CEO in July 2023, Anna Gidirim guides Admitad’s strategic initiatives and growth plans. With her leadership, the company emphasizes innovation and inclusivity, focusing on cross-cultural integration and expanding into diverse markets.

Company Characteristics

• Industry: IT Services and IT Consulting

• Company Size: 501-1,000 employees

• Founded: 2009

• Type: Privately Held

Specialties & Key Products

Admitad specializes in:

• Affiliate Marketing

• CPA (Cost Per Action)

• CPI (Cost Per Install)

• Mobile Traffic Management

• Cross-Device Tracking

Key products include:

• Admitad Rise for SMEs: A solution designed for SMEs to effectively leverage affiliate marketing.

• Affiliate Marketing Software: Facilitates the seamless integration and operation across marketing platforms.

• Partner Network: Connects advertisers with a wide network of publishers, featuring brands such as Focus, Burda Media, Lenovo, Adobe, Radisson, Nike, and Adidas.

Global Presence

Admitad maintains a strong international presence with operations in strategic locations, including:

• USA (Chicago)

• Poland

• Brazil

• Mexico

• India

• Indonesia

• Ukraine

Financial Insights

As of October 2024, Admitad's annual revenue was approximately $750 million. The company has invested over $30 million since 2018 to evolve into a multi-product entity, enhancing its market influence through a performance-driven marketing strategy.

Recent Developments

Admitad continues to enhance its technical capabilities and market outreach:

• Introducing Hybrid Integration to improve data accuracy by merging server-to-server with browser-based tracking.

• Launching the Takefluence Integration in 2025 to boost collaboration with influencers, fostering genuine engagement and measurable outcomes.

Notable Achievements

Admitad is recognized as a premier workplace in the MENA region and excels within the digital and affiliate marketing space, innovating not only via traditional methods but also through cutting-edge technologies and partnerships.

For further information, visit their [LinkedIn](https://www.linkedin.com/company/admitad) profile or contact them through their website.

Competitor Profiling

Admitad faces competition from various companies within the affiliate marketing sector, including impact.com, PartnerStack, Captiv8, Meltwater, and Bazaarvoice. These competitors offer robust platforms that enhance partnership management, influencer marketing, and media intelligence.

Key Competitors

impact.com

• Profile: A global leader in partnership management, founded in 2008. Headquartered in Santa Barbara, California.

• Financials: Valued at $1.5 billion after a $150 million funding round in 2021, with total funding of $365 million by January 2025.

• Key Features: Offers a unified platform for managing partnerships, affiliates, and influencers, known for its technological advancements and growth trajectory.

• Awards: Recognized across various platforms, including G2 Best Software Awards and MarTech Breakthrough Awards.

PartnerStack

• Profile: Established in 2014, headquartered in Toronto, Ontario, focuses on optimizing B2B software sales through partnerships.

• Financials: Raised $38.1 million across funding rounds.

• Unique Selling Proposition: Transforms partnerships into strong acquisition channels by accelerating partner ecosystem growth.

Captiv8

• Profile: A leader in influencer marketing solutions, based in San Francisco, CA, facilitating brands and creators through its storytelling platform.

• Platform Offering: Supports discovery, ROI tracking, payment management, and content amplification.

• Recognition: Awarded "Best Influencer Marketing Company" at the Martech Breakthrough Awards.

Meltwater

• Profile: A SaaS media monitoring company launched in 2001, based in Oslo, Norway, with a global presence.

• Service Scope: Provides comprehensive media, social, and sales intelligence services to clients across 120 countries.

• Customer Base: Serves over 27,000 customers globally.

Bazaarvoice

• Profile: Specializes in UGC, headquartered in Texas, leveraging consumer opinions to produce insights for retailers and brands.

• Platform Features: Offers social commerce, ratings, reviews, and omni-channel solutions, focusing on the entire consumer journey.

• Corporate Values: Prioritizes customer-centric innovation, transparency, and community engagement.

Market Positioning and Competitive Edge

Admitad's competitors employ various strategies and distinctive platforms that solidify their competitive stance in the affiliate and partnership marketing ecosystem. impact.com is noted for its partnership management innovation, PartnerStack for enhancing B2B ecosystems, Captiv8 in influencer marketing, with Meltwater's media intelligence and Bazaarvoice's consumer-generated content platforms further strengthening their positioning, posing formidable challenges to Admitad. Understanding these competitors' strengths and strategies provides insights to select areas of collaboration or differentiation for Admitad.