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Adnomaly

www.adnomaly.de link_icon

Company Research Report: adnomaly Technologies GmbH



Company Overview


  • Name: adnomaly technologies GmbH

  • Mission: The company aims to build an industry-leading user-centric solution for real-time advertising anomaly detection.

  • Founded: April 2021

  • Founders: Co-Founder & CEO - Max von Weber, Co-Founder & CTO - Mohamed Omeirate

  • Key People: Max von Weber (Co-Founder & CEO), Mohamed Omeirate (Co-Founder & CTO)

  • Headquarters: Düsseldorf, North Rhine-Westphalia, Germany

  • Number of Employees: Approximately 2-10 employees

  • Revenue: No information is available

  • Known For: adnomaly is recognized for its cutting-edge software solution that prevents common errors during the setup of advertising campaigns, mitigating adverse financial impacts.


Products


  • Product Name: adnomaly

  • Description: adnomaly is a media monitoring software that acts as an intelligent quality assurance tool for campaign management by detecting human and technical errors in the setup and throughout the duration of advertising campaigns.

  • Key Features:

  • Detection Engine:

  • Utilizes machine learning to identify abnormal campaign behaviors.

  • Utilizes manual best practices to cover various threats.

  • Implements individual detection rules tailored to customer needs.

  • Operation Center: Centralizes management of all DSPs, allowing flexibility and control over ad operations.

  • DSP Assistant: Guides users during campaign setup and provides real-time anomaly detection feedback.

  • Campaign List: Provides comprehensive views across campaigns to save time on daily status reports.


Recent Developments


  • New Product Launches: No information is available

  • New Features:

  • Integration with Campaign Manager 360, enabling automation of checks for mismatched YouTube URLs, missing UTM parameters, or broken links.

  • Partnerships:

  • Collaborated with XXXLdigital for integration as an external data source in CM360.

  • Key Milestones:

  • In October 2024, adnomaly onboarded over 2,000 new advertiser accounts, indicating robust growth.

  • Launch of platform availability for LinkedIn Business Manager, enhancing cross-platform efficiency.

  • Other Developments:

  • Attended ProgrammatiCON in Vienna and engaged in panel discussions underlining adtech’s future.

  • Announced support for digital content management adjustments following changes in YouTube campaign settings.


Additional Information


adnomaly technologies is relatively new to the adtech market but has rapidly garnered attention due to its innovative solutions addressing common pitfalls in media operations. It appeals notably to media agencies, digital agencies, e-shops, and freelancers with a keen interest in optimizing advertising campaign efficiency and effectiveness. The company's success stories reflect significant budgetary savings and enhanced ROI for clients.

The company continues to expand its technological reach and client base through strategic integrations and industry presence, ensuring that it remains at the forefront of innovation within the digital advertising ecosystem.