Market Research Report: Adore Me

Company Overview

Name: Adore Me
Mission: Embrace Life, Disrupt Fashion™
Founded By: No information is available
Founded In: No information is available
Key People: No information is available
Headquarters: New York, United States
Number of Employees: No information is available
Revenue: No information is available
Company's Core Identity: Adore Me is known for providing high-quality, affordable, and inclusive lingerie. It emphasizes size inclusivity and sustainable fashion, offering a wide range of products catering to various body types. It aims to make stylish lingerie accessible without breaking the bank.

Products

Offerings

Lingerie Sets: A variety of lingerie sets including unlined, push-up, and contour bras paired with matching panties.

Sleepwear and Loungewear: Cozy options like camisoles and shorts, crop tops, and babydoll sets.

Activewear: Athletic apparel catering to various sizes.

Swimwear: Fashionable and functional swimwear.

The Elite Box: A subscription-based service providing curated lingerie and sleepwear sets.

Personalized Sets: "AM by You" offers a customized design studio for bralettes and panties powered by AI.

Notable Product Lines

Best Sellers:

Kimmy Push-Up: Push-Up Balconette & Panty Set

Helynn Contour: Wireless Contour Plunge Bra & Panty Set

Reign: Camisole & Short Set

Recent Additions:

Gynger Unlined: Unlined Balconette & Panty Set

Bessima Unlined: Babydoll & G-String Set

Clairabelle Push-Up: Push-Up Demi Bra & Panty Set

Key Features

Adore Me aims to deliver stylish, comfortable, and affordable lingerie with inclusive sizes (XS to 4X, A to H cups). They focus on sustainable packaging and eco-conscious designs aligned with their sustainability program.

Recent Developments

New Products & Features

"AM by You": A new AI-powered custom design studio enabling customers to create personalized lingerie sets.

Halloween Capsule Collection: Launched in partnership with Ever Dye, featuring themed lingerie sets.

Partnerships

FashionVerse Partnership: Introduction of a virtual gamified shopping experience themed around Halloween.

CommonShare Partnership: Launch of a real-time, collaborative Digital Product Passport to enhance transparency.

Sustainability Initiatives

Adore Me Cares Program: A comprehensive sustainability initiative focused on eco-conscious designs, supplier selection, carbon footprint management, and sustainable packaging.

B Corp Certification: Adore Me achieved B Corp Certification, indicating a commitment to social and environmental performance, accountability, and transparency. This makes Adore Me the first US-based lingerie brand to receive this certification, with an overall B Impact Assessment Score of 107.1.

Summary

Adore Me is positioned as an inclusive, affordable, and innovative brand with a strong focus on sustainability and customer engagement. They continuously expand their product lines and leverage technology to improve customer experiences, while also contributing to a more sustainable fashion industry.