Company Profile: AdPushup (Zelto Inc.)

Background

Founded in 2014, AdPushup, now operating as Zelto Inc., is a technology company specializing in ad revenue optimization for web publishers. The company's mission is to empower content creators worldwide by enhancing their advertising revenue through innovative solutions that prioritize user experience. Over the years, AdPushup has established itself as a significant player in the advertising technology industry, serving over 300 publishers across more than 50 countries.

Key Strategic Focus

AdPushup's strategic focus centers on providing comprehensive ad revenue optimization solutions. The company specializes in:

Ad Layout Optimization: Utilizing machine learning algorithms to conduct automated A/B testing, improving clickthrough rates and overall ad performance.

Header Bidding: Implementing real-time bidding strategies to maximize eCPMs and revenue by opening ad inventory to multiple demand partners.

Adblock Recovery: Deploying solutions that recover revenue lost due to ad blockers, adhering to Acceptable Ads standards to maintain user experience.

Innovative Ad Formats: Offering highly viewable formats such as sticky ads, docked ads, in-image ads, and native ads to enhance engagement and revenue.

Ad Mediation: Optimizing ad revenue between closed networks through a bid comparison engine that evaluates multiple parameters to select the optimal network for each impression.

These services are tailored to meet the needs of independent publishers, enterprise media organizations, and e-commerce platforms, aiming to maximize yield from every ad impression.

Financials and Funding

AdPushup has demonstrated significant financial growth since its inception:

Seed Funding (2014): Raised $632,000 based on its unique business model and early success.

Series A Funding (2016): Secured an undisclosed amount led by Japan-based ad tech company Geniee, Inc., a subsidiary of SoftBank Group.

Revenue Growth: Between 2016 and 2019, the company recorded approximately 2500% growth in revenue, establishing an annual revenue run rate of $10 million, which increased to $30 million by the end of 2020.

The capital raised has been strategically utilized to expand product offerings, enhance technological capabilities, and scale operations to serve a growing global client base.

Technological Platform and Innovation

AdPushup's technological platform is distinguished by several proprietary technologies and methodologies:

Machine Learning-Based Layout Optimization: Automated A/B testing to identify and implement the most effective ad layouts.

Header Bidding Integration: Real-time bidding solutions that connect publishers with multiple demand partners to maximize revenue.

Adblock Recovery Solutions: Technologies that detect and serve ads to users with ad blockers, adhering to user experience standards.

Innovative Ad Formats: Development of non-intrusive, high-engagement ad formats to improve viewability and user interaction.

These innovations position AdPushup as a leader in the ad tech industry, offering solutions that balance revenue optimization with user experience.

Leadership Team

AdPushup's leadership team comprises experienced professionals dedicated to driving the company's mission:

Ankit Oberoi: Founder & CEO. Ankit has been instrumental in steering the company's strategic direction and growth since its inception.

Keisuke Terada: Chief Operating Officer. Appointed to drive growth in overseas markets, leveraging his expertise to expand the company's global footprint.

The leadership team is committed to fostering innovation and maintaining the company's position as a trusted partner for publishers worldwide.

Competitor Profile

Market Insights and Dynamics: The ad tech industry is characterized by rapid innovation and competition, with a focus on enhancing publisher revenue through advanced technologies and strategic partnerships.

Competitor Analysis: Key competitors include:

Ezoic: Offers AI-driven ad testing and optimization solutions for publishers.

Monumetric: Provides managed ad services focusing on revenue growth and user experience.

NitroPay: A self-serve ad exchange platform catering to technically skilled publishers.

optAd360: Utilizes AI to analyze and optimize ad layouts and formats for publishers.

AdPushup differentiates itself through its comprehensive suite of services, proprietary technologies, and a strong emphasis on user experience.

Strategic Collaborations and Partnerships

AdPushup has established significant partnerships to enhance its service offerings:

Google Certified Publishing Partner: Recognized for its track record in helping publishers succeed using value-added services and technology.

Top-Tier Ad Exchanges: Collaborations with OpenX, Rubicon Project, Media.net, Index Exchange, Pubmatic, and District M to provide premium demand for publishers.

These partnerships strengthen AdPushup's market position and innovation capacity, enabling the company to offer a diverse range of solutions to its clients.