Company Market Research Report: AdQuick

Company Overview

• Name: AdQuick

• Mission: To empower everyone to put their message into the world by removing all barriers to out-of-home (OOH) ad buying with a powerful, easy-to-use platform.

• Founded: 2016

• Founders: No information is available

• Headquarters: Los Angeles, CA

• Key People: Chris Gadek (CEO), Matthew O'Connor (Former CEO), Alexis Ohanian (Co-founder, Seven Seven Six, Initialized Capital, Reddit - investor commentary)

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: AdQuick is known for being a leading OOH advertising platform that simplifies the process of planning, buying, and measuring outdoor advertising. The platform connects advertisers and agencies to over 1,500 media owners worldwide.

Products

AdQuick offers a comprehensive suite of products designed to facilitate OOH advertising:

• AdQuick Pro

• Description: All-in-one platform for planning, buying, and measuring OOH advertising.

• Key Features:

• Immediate access to extensive OOH inventory

• Supplier-direct pricing

• Campaign visualization and reporting

• AdQuick DOOH DSP

• Description: Advanced platform for programmatic digital out-of-home advertising.

• Key Features:

• Real-time filters for inventory selection

• Real-time reporting and analytics

• Dynamic campaign optimization

• AdQuick Analytics

• Description: Analytics suite for measuring the effectiveness of OOH campaigns.

• Key Features:

• Comprehensive performance dashboards

• Attribution analysis for both online and offline events

• Impact measurement and optimization for campaign outcomes

• AdQuick Sales Cloud

• Description: Platform designed for OOH sales teams to optimize workflows and maximize revenue.

• Key Features:

• Inventory and customer management

• Seamless proposal and contract creation

• Real-time notifications and customer activity tracking

• API for OOH Advertising

• Description: An integration tool for automating OOH campaigns across various media owners.

• Key Features:

• Access nearly 100% of OOH supply in the US

• Measurement and reporting integration

Recent Developments

• New Features: Introduction of AdQuick AI-powered Assistant and Creative Library to enhance creativity and ease of use.

• New Partnerships:

• Partnered with TransUnion for expanded measurement capabilities.

• Strategic alliance with Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI).

• Partnership with Attributy for enhanced omnichannel attribution.

• Joining Media Rating Council to enhance transparency and measurement standards.

• Product Launches:

• Launch of the Programmatic DOOH DSP Operations Hub to enhance efficiency.

• Introduction of AdQuick AI and Creative Library for better campaign strategies and creative resource management.

• Leadership Changes: Chris Gadek appointed as the new CEO, succeeding Matthew O'Connor.

This report highlights the key offerings and strategic developments of AdQuick. For further details, inquiries can be directed to their press contact at press@adquick.com.