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Adsmurai

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Company Research Report: Adsmurai



Company Overview


  • Name: Adsmurai

  • Mission: To make a positive impact through better advertising.

  • Founded: 2014

  • Founders: Marc Elena, Juan Antonio Robles, Otto Wüst

  • Key People: No information is available

  • Headquarters: Barcelona, Spain

  • Number of Employees: +300

  • Revenue: No information is available

  • Notable For: Developing innovative advertising technology and providing a comprehensive platform for managing Paid Media campaigns.


Products


Adsmurai Marketing Platform



Planning


  • Description: Tool for marketing data analytics and real-time decision-making.

  • Key Features:

  • Design multimedia strategies

  • Define media plans

  • Activate campaigns across all platforms

  • Real-time ad spend tracking


Creatives


  • Description: Tool to design on-brand creatives at scale.

  • Key Features:

  • Create on-brand templates

  • Apply personalized ad design in bulk

  • Automatically adapt designs for different platforms


One Tag


  • Description: Tool for capturing all website events with Conversions API tracking.

  • Key Features:

  • Event tracking without complex server setups

  • Easy installation

  • Integration with platforms like Google Tag Manager


Feeds


  • Description: Feed management tool for optimizing product data.

  • Key Features:

  • Transfer and optimize product catalog

  • Create specific feeds for platforms

  • Schedule product catalog updates


Dashboards


  • Description: Monitoring tool for digital strategy results.

  • Key Features:

  • Custom KPI setup

  • Multi-channel campaign tracking

  • Metrics visualization over time


Adsmur.AI


  • Description: AI integration within the Adsmurai Marketing Platform.

  • Key Features:

  • Automatically generate product images

  • Background removal for product ads

  • Generate insightful campaign reports


Recent Developments



New Products and Features


  • One Tag on TikTok App Center: Adsmurai One Tag is available in TikTok's App Center for comprehensive conversion tracking.

  • Catalog Health: Enhanced feature to improve product feed quality in Google Merchant Center.

  • Increased Integration with Google Analytics 4: All GA4 metrics are now available in Adsmurai Dashboards.


Notable Case Studies


FC Barcelona


  • Objective: Increase sales and profitability.

  • Solution: Implementation of Smart Bidding and AI for Google Search strategy.

  • Outcome: 192% increase in sales and significant CPA reductions.


Polo Club


  • Objective: Improve performance of dynamic campaigns.

  • Solution: Use of optimized feeds to highlight top-performing products.

  • Outcome: 17% ROAS increase, 342% CTR increase, 27% sales increase.


Stradivarius


  • Objective: Improve conversion measurement on Pinterest.

  • Solution: Implementation of Pinterest Conversions API.

  • Outcome: 82% increase in conversions and 28% CPA improvement.


New Partnerships


  • LinkedIn Strategy for OBS Business School: Targeted campaigns improving lead quality and increasing conversions by 289%.


The above information provides a detailed professional overview of Adsmurai, its key products, recent developments, and successful case studies. The report focuses on the data provided and highlights significant accomplishments and strategic initiatives of the company.