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Advantage, Powered By Jmfa

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ADVANTAGE, powered by JMFA - Company Research Report



Company Overview



Name


ADVANTAGE, powered by JMFA®

Mission


No information is available.

Founded


1983 by John M. Floyd

Key People


  • John Cohron, Chief Executive Officer

  • Mark Roe, Executive Vice President of National Sales

  • Ed Wolfe, Executive Vice President of National Sales

  • Jennifer Peoples, Vice President of Product Management

  • Cheryl Lawson, Executive Vice President of Compliance Review

  • Kathy Morales, Chief Administrator


Headquarters


1415 North Loop West, Suite 500, Houston, Texas 77008

Number of Employees


51-200 employees

Revenue


No information is available.

Known For


ADVANTAGE is recognized as the most trusted consultancy in the financial services industry. The company specializes in non-interest income growth strategies for community banks and credit unions, offering solutions in overdraft compliance, contract negotiation, and technology strategy.

Products



Overdraft Privilege®


Description


A comprehensive overdraft consulting program that evolves continuously to maximize results and ensure compliance with regulatory changes. The program includes ongoing updates and innovative features aligned to compliance regulations, UDAAP concerns, technological advances, and account holder preferences.

Key Features


  • Consumer-focused service with transparent, user-friendly overdraft options.

  • In-depth data analysis comparing to thousands of similar institutions.

  • Staff training programs to enhance communication with account holders.

  • Ongoing program management and updates.

  • 100% compliance guarantee.

  • Sustainable growth strategies.


Privilege Manager CRM®


Description


A client software platform designed to streamline operations, improve service delivery, and ensure compliance.

Key Features


  • Domain validation for user authenticity and integrity.

  • Secure key vault infrastructure for data encryption.

  • Enhanced API security protocols.

  • Email throttling and statistics reporting for regulated email traffic.


Deposit Account Acquisition Strategies


Description


Targeted marketing solutions designed to increase the number of new accounts. The turnkey model offers an efficient approach, focused on core deposit account acquisition.

Key Features


  • Data-driven strategy with in-depth market analysis.

  • Strategic consultation and custom campaigns.

  • AI-based creative development and marketing execution.

  • Ongoing program management with analysis and reporting.

  • Staff communication and sales training.

  • Mystery shopping services to evaluate customer experience.


Technology Strategy, Evaluation & Selection


Description


Tailored technology solutions for community banks and credit unions to stay competitive by enhancing their digital offering.

Key Features


  • Building roadmaps for digital banking technology.

  • Optimal vendor contract negotiations.

  • Analysis to optimize digital spending.

  • Support for seamless vendor conversions.


Vendor Contract Negotiations


Description


Expert services aimed at achieving greater savings and optimal terms on vendor contracts.

Key Features


  • Regular audits and contract reviews.

  • Identification of significant savings opportunities.

  • Improved contract terms and service upgrades.

  • Expertise in negotiating diverse contracts.


Recent Developments



New Partnerships


NIHFCU Renews Partnership with ADVANTAGE


  • ADVANTAGE renewed its partnership with National Institutes of Health Federal Credit Union, reflecting ongoing commitment and collaboration.


Certifications and Innovations


SOC 2 Type II Certification


  • ADVANTAGE achieved SOC 2 Type II certification, demonstrating adherence to the highest standards of security and reliability.


Mystery Shopping Services


  • Implementation of comprehensive mystery shopping services to provide insights into customer experience and areas for improvement.


Key Software Updates


  • Strengthened domain validation and implementation of secure key vault infrastructure.

  • Enhanced API security protocols and email throttling capabilities.


White Papers and Blogs


  • Publications addressing common mistakes in changing overdraft fees, consumer needs in overdraft programs, and re-evaluation during regulatory changes.

  • Insights into addressing compliance challenges and effective strategies for maintaining consumer trust.


Webinars and Training Events


  • Regular client training events on overdraft program management and compliance.

  • Educational webinars on deposit growth, overdraft compliance, and consumer banking trends.


Industry Recognition


  • ADVANTAGE's services and consultation strategies continue to support community banks and credit unions in navigating intricate financial landscapes.


Market Trends and Best Practices


  • Continuous publication of resources like white papers and articles highlighting industry trends in compliance, consumer-centric approaches, and technological advancements.


Conclusion


No additional commentary.