Overview
Advantage Direct is a leading provider in the printing services sector based in Arden, North Carolina. Established in 1981, the company specializes in both traditional offset and digital reproduction of marketing materials, aiming to enhance the visibility and performance of their clientele through comprehensive printing and marketing solutions.
Services and Capabilities
Advantage Direct offers a broad array of services tailored to meet diverse printing needs:
- Offset Printing: Known for high-quality mass production prints.
- Digital Reproduction: Ideal for flexible, customized printing.
- Wide Format Printing: Includes custom trade show graphics, colorful displays, and indoor/outdoor signage. Unique offerings such as reflective sign printing and innovative digital white ink printing allow for creative expression beyond traditional methods.
- Variable Data Digital Printing: Enhances ROI by offering targeted communication solutions.
Their services integrate seamlessly into cross-sales and marketing projects aimed at generating higher returns on investment for their clients.
Mailing and Marketing Solutions
Advantage Direct's comprehensive mailing department enables complete direct mail campaigns. Through their efficient marketing portals, clients can effectively manage multi-channel marketing assets, optimizing asset distribution and utilization to maximize impact.
Leadership and Team
The leadership team at Advantage Direct is instrumental in driving the company's success:
- Daniel Durand: Director of Sales since August 2020, spearheading sales strategies and customer engagements to expand market reach.
- John and Judy Montcastle: Co-owners with over 40 years of industry experience. Their leadership has transformed Advantage Direct from a small franchise to a significant market player.
- Bob Williams: Account Manager overseeing client relationships.
- Allison Montcastle: Head of Marketing and Account Management, leading marketing efforts.
- Heather Jones: Prepress Operator ensuring quality and precision in print production.
- John Powers: Specialist in mail handling and digital press operations.
Location and Contact Information
Advantage Direct operates its facilities conveniently outside Asheville, NC:
Address:
1848 Brevard Road
Arden, NC 28704
Contact:
Phone: 828-252-7667
Email: sales@buyadvantageprinting.com
Website: [www.buyadvantageprinting.com](http://www.buyadvantageprinting.com)
Industry Position
Operating with a dedicated workforce of 11-50 employees, Advantage Direct remains committed to innovation in printing solutions and enhanced client service. Recent employee growth of 6% underscores their stability and ongoing market expansion. Their strategic location allows them to serve a broad client base while investing in cutting-edge technology and workforce development.
Competitive Landscape
Advantage Direct competes in a dynamic industry alongside several notable competitors:
- Printful: Renowned for on-demand printing and fulfillment services for e-commerce businesses with $15M in revenue and 1077 employees.
- Wayne Trademark Printing & Packaging: Specialized in flexographic, digital, and offset printing with a strong presence in the Southeast USA.
- ImageMark Business Services: Offers strategic branding services with a focus on print and digital solutions, employing 51-200 individuals.
- Meredith-Webb Printing Company: Generates $35M in revenue with 57 employees, providing comparable conventional and digital printing services.
Advantage Direct's proactive service expansion, including its focus on variable data digital printing, positions them favorably in the competitive landscape, enhancing their ability to capture a larger market share through personalized, high-ROI solutions.
