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Advantage Solutions

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Advantage Solutions Market Research Report



Overview



Advantage Solutions is a leading business consulting and services provider dedicated to advancing brand value for manufacturers and retailers through comprehensive sales, marketing, and technology solutions. The company boasts a massive workforce of over 60,000 associates, utilizing their substantial operational scale and expert insight into consumer purchasing behavior to transform shoppers into buyers. The company actively engages with 150,000 U.S. physical stores, overseeing approximately $180 billion in physical and digital sales across 17 trade channels annually.

Key Services



Branded Services


Advantage Solutions functions as an extension for marketing, sales, omnicommerce, business process outsourcing, and supply chain teams for consumer products companies. Their goal is to boost product visibility on shelves and increase consumer engagement.

Retailer Services


The firm provides specialized in-store merchandising, store brand development, and experiential support, customized to meet consumer demands. As the No. 1 retailer merchandising company, Advantage Solutions is the exclusive in-store experiential partner for 95% of U.S. retailers.

Experiential Services


The company excels in bringing brands to life through live events, demonstrations, and sampling, conducting more than 2 million in-store sampling events annually to engage consumers directly.

Leadership Team



  • Dave Peacock, CEO: Appointed in January 2023, focuses on growth strategies with a people-first and service excellence approach.

  • Chris Growe, Chief Financial Officer: Oversees finance operations, including investor relations and tax strategies, leveraging over 25 years in finance and investment.

  • Kelli Hammersmith, Chief Communications Officer: Directs corporate narrative efforts, including internal and external communications.

  • Brian McRoskey, Chief Growth Officer: Specializes in growth acceleration and operations optimization, holding an MBA from Harvard Business School.

  • Pamela Morris-Thornton, Chief Human Resources Officer: Manages HR functions, with past HR leadership experience at Panera Bread.

  • Jack Pestello, COO for Branded Services: Drives core sales and marketing initiatives.

  • Bryce Robinson, Chief Legal Officer and Corporate Secretary: Provides comprehensive legal oversight.

  • Michael Taylor, COO for Retail Services: Manages global retail-focused businesses and experiential marketing.

  • Francesco Tinto, Chief Digital Officer: Leads the information technology team and Advantage Intelligence, emphasizing advanced data and analytics solutions.

  • Andrea Young, COO for Experiential Services: Heads experiential service segments and optimizes consumer engagement strategies.


Strategic Insights



Advantage Solutions underscores its commitment to diversity, equity, and inclusion, fostering a work culture where associates are encouraged to thrive. The company consistently invests in talent, technology, and capabilities that ensure anticipation of consumer and market trends, reinforcing its standing as an industry authority in retail and consumer product marketing solutions.

Competitor Profiling



Overview



Advantage Solutions operates in a competitive market encompassing diverse key players. Their service offerings aim to help brands grow both in-store and online, dealing with headquarter sales and support, retail merchandising, event and marketing services, and retail technology solutions. The company proactively counters competition from several formidable entities.

Key Competitors



  • Crossmark: Distinguished for expertise in retail and marketing services, Crossmark offers end-to-end solutions that foster brand growth in-store and online. The firm, headquartered in Lewisville, Texas, employs over 10,001 employees and delivers services across retail merchandising, event marketing, and technology.


  • Acosta: Acclaimed for its strategic brand solutions in sales and marketing, Acosta focuses on customer service excellence, holding a notable CEO approval rating of 95%, and leading in customer engagement and profitability.


  • SPAR Group: Operating globally, SPAR Group delivers robust merchandising and marketing services to retailers and consumer product brands worldwide, supported by their commitment to consistent execution excellence.


  • Premium Retail Services: This competitor provides comprehensive retail marketing services tailored to enhance client brand visibility and expand market share. Their innovative marketing and customer engagement strategies confer a competitive advantage.


Strategic Insights



For Advantage Solutions, understanding and analyzing the strengths and strategic positions of these competitors is key to leveraging their capabilities. By emphasizing integrated service offerings and bolstering leadership in retail technology and marketing services, Advantage Solutions can effectively mitigate competitive pressures. Developing synergistic partnerships and enhancing service models can boost customer retention and acquisition, providing a significant edge in the dynamic marketplace. Additionally, cultivating strong client relations will enable Advantage Solutions to capitalize on emerging industry trends and market opportunities.