Company Research Report: Advertalyst Private Limited
Company Overview
- Name: Advertalyst Private Limited
- Mission of the Company: To be the first AI engagement measurement partner for Out Of Home (OOH) campaigns, driving clarity and impact at scale by measuring the true reach of campaigns and audience migration from the physical world to the digital world with their powerful AI suite.
- When was the Company Founded and by Whom: No information is available.
- Key People in the Company: No information is available.
- Where is the Company Headquartered: 91Springboard, Mohan Estate, South Delhi, New Delhi, India - 110044
- Number of Employees: No information is available.
- Revenue of the Company: No information is available.
- What is the Company Known For: Advertalyst is known for its AI-powered platform, Parivartan, which provides analytics, integrations, and measurements to analyze the reach of OOH campaigns, enabling brands to grow and accelerate business by focusing on audience engagement and conversion.
Products
Parivartan
- Description: Parivartan is an AI-powered out-of-home campaign measurement platform designed to provide comprehensive analytics, integrations, and measurements needed to analyze the reach of OOH campaigns.
- Key Features:
- Measures the "true reach" of campaigns and audience migration from physical to digital platforms.
- Facilitates digital re-targeting of consumers exposed to ads and tracks attribution.
- Measures exposure and enables re-targeting via digital channels.
- Tracks lift in performance and attribution in sales for OOH campaigns.
- Provides accurate input measurement for precise output/attribution calculation.
- Allows organizations to measure true CAC, true ROI, true conversion, true attribution, and true reach.
- Offers actionable insights for various campaign strategies, including billboards, experience centers, and trade shows.
- Measures unified unique reach, individual unique reach, and identifies high propensity audience and high-value customers.
Recent Developments
- Recent Developments in the Company:
- No information is available on specific recent developments.
- New Products Launched:
- No new products have been specifically mentioned apart from the Parivartan platform.
- New Features Added to Existing Products:
- The emphasis on accuracy in AI model advancements, ensuring precision by grounding facts specific to the customer's industry and persona.
- New Partnerships:
- No information is available regarding new partnerships.
Contact Information
- Contact Email: parivartan@advertalyst.ai
- Social Media and Online Presence:
- X (formerly Twitter)
Subscription
- Update Subscriptions: Customers can subscribe to receive industry insights and articles from Advertalyst.
Disclaimer
This report is created using available data and does not include any additional commentary outside the provided information. All insights are based on the details presented in the original context. For more detailed insights or updates, contacting the company directly or subscribing to their publications could be beneficial.