Adway Company Research Report
Company Overview
- Company Name: Adway International Inc.
- Mission: The unique marriage of Adway's projection technology with geo-fencing technology enables dynamic connection between brands and drivers with targeted locations and consumers.
- Founded: [No information is available]
- Founders: [No information is available]
- Key People:
- Sasha Krylov, CEO
- Headquarters: Santa Monica, California, USA
- Number of Employees: [No information is available]
- Revenue: [No information is available]
- Known For: Adway is known for its innovative advertising solutions by leveraging small and smart projectors affixed to vehicles to display both static and video ads in real time, targeted using geo-fencing technology.
Products
- Main Product Offering:
Adway provides a digital advertising network using projection-based technology to display ads on the sides of vehicles.
### Product Details:
1. Projection Technology:
- Description: Displays both static and video content on vehicles using small, smart projectors.
- Key Features:
- Geofencing for targeted advertising.
- Patented optical projection technology.
- Allows high-definition content display.
- Real-time data collection and analytics capabilities.
- Innovative "off-axis ultra-short-throw" system for elegant displays.
2. Advertiser Portal:
- Description: Offers a digital interface for ad campaign creation and management.
- Key Features:
- Real-time campaign reporting.
- Tracks physical device locations.
3. Driver Mobile App:
- Description: Supports drivers in managing their performance and earnings.
- Key Features:
- Performance monitoring.
- Facilitates payout processes.
- Offers navigation and en-route support.
Recent Developments
- Funding and Financial Growth:
- Raised $6 million in seed funding, led by Upfront Ventures, Revel Ventures, Watertower Ventures, Inflection Capital, among others. The funds will support commercialization and technology enhancement efforts.
- Product Innovations:
- Deploying a new batch of devices in Los Angeles by Q3 2021, with a 4th generation hardware launch in Q4 2021 featuring improved display resolution and brightness.
- Market Expansion:
- Plans for expansion from Southern California to additional markets across the USA by 2022.
- Partnerships:
- Collaborations with brands like Cisco/Webex, Sweetfin, ROW8, Rip Curl, and others to leverage geo-targeted advertising campaigns using Adway's platform.
- Advertising Partnerships:
- Campaigns launched with notable clients like Cisco Webex, Sweetfin, and ROW8 to enhance brand awareness through geofenced and dynamic advertisements.
- Significant case results such as:
- Cisco Webex campaign: 3 million impressions over 8 weeks.
- Sweetfin campaign: 230,000 impressions, with trackable in-store conversions.
- ROW8 campaign: 310,000 impressions, promoting new streaming platform features.
Conclusion
This report provides insights into Adway’s strategic position in the digital advertising landscape with its innovative use of projection technology for mobile advertising, particularly catered around rideshare and delivery vehicles. The company's commitment to developing high-impact, real-time, targeted advertising solutions affirms its potential for growth and continued market expansion.
