Overview
Affinitiv is a leading provider of data-driven marketing and software solutions, specifically designed for the automotive industry. With a robust network spanning over 5,500 dealerships across the United States and numerous partnerships with major automakers, the company plays a crucial role in enhancing customer engagement and retention.
Mission and Vision
Affinitiv’s mission is to drive the next generation customer experience by collaborating with original equipment manufacturers (OEMs) and retailers. The company's vision is centered on fostering lifelong customer relationships through reimagined experiences, inspiring loyalty, and accelerating performance.
Core Values
Affinitiv embraces the following core values to guide its operations:
- Passion: Focus on fostering ideas and overcoming challenges to drive growth.
- Integrity: Honesty and respect as the pillars of trust.
- Unity: Celebrating diversity and achieving collective success.
- Innovation: Encouraging risk-taking and surpassing expectations.
- Impact: Creating groundbreaking change and excellence through shared values.
Executive Leadership
- Adam Meier: CEO, steering the company towards its strategic goals.
- Mike Trevino: President & CTO, leading technological advancements.
- Andy Byrne: Chief Revenue Officer, managing revenue growth and market expansion.
- John Krzyston: Chief of Staff, overseeing executive operations.
- Joe LaDuke: CFO, focusing on financial strategies.
- Matt Rodeghero: Chief Strategy Officer, developing corporate initiatives.
- Russ Beckenstein: President of CRM & Trade-In Valet, focusing on customer relationship management.
- Tom Kerr: President of Affinitiv Advertising, leading advertising strategies.
- Brian Wayne: Chief Client Officer, ensuring client satisfaction.
- Tracy Hedgpeth: Vice President of People, managing human resources.
Financial Insights
Affinitiv has experienced significant financial uptake, including a $7.5 million loan in April 2020, and held a valuation of $80 million in 2016. Investment backing primarily comes from Riverside Company and CIP Capital.
Recent Achievements
April 2021 marked the company's strongest quarterly growth on record, highlighting its resilience and adaptability within the competitive automotive sector.
Headquarters and Offices
- Corporate Headquarters: 1130 W Lake Cook Rd, Suite 120, Buffalo Grove, IL 60089. Contact: 847-955-9740
- Other notable locations include offices in Clearwater, FL; Ft. Myers, FL; and Lakewood, CO.
Competitor Overview
Affinitiv operates in a competitive landscape with several significant competitors including:
- DealerSocket: Focuses on software solutions for automotive dealers.
- VinSolutions: Specializes in CRM solutions for auto dealerships.
- Dealerteam, Reynolds and Reynolds, CDK Global: Provide a range of dealership software solutions.
There are also numerous alternative solutions such as:
- Vyapar, CAMS, Autoxloo, AutoPRO, TitleTec, Automotive DMS: These focus on dealership management and customer engagement.
Strategic Insights
Affinitiv's prowess among its competitors is amplified by its data-driven approach and specialized marketing solutions. Leading in predictive analytics and market strategies has enabled success alongside firms like Impel, Tekion, and Orbee. A strategic acquisition that bolsters its influence includes the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising in 2018.
Market Position and Potential
Affinitiv's partnerships with major automotive OEMs such as BMW, Kia, Lexus, and others solidify its authoritative market presence. By continuously leveraging its marketing solutions and analytical tools, Affinitiv is well-poised to expand its market share in an increasingly competitive automotive industry.
