Overview
Affino is a London-based software solutions provider that delivers a comprehensive Unified Business Platform, focusing on sectors such as media, publishing, events, membership, and professional services. This platform provides tools for engaging with and monetising audiences, featuring CRM, subscriptions and membership management, messaging services, sales and marketing automation, e-commerce, ad service, and recruitment tools.
Company Details
- Established: 2009
- Location: Headquarters in London with additional operations at Bathhurst Mews, W2 2SB, and One Alfred Place, WC1E 7EB
- Structure: Privately held
- Revenue: Approximately $16 million
- Employees: 16
- Website: [Affino.com](https://www.affino.com/)
Leadership Team
Markus Karlsson
- Role: CEO and Co-founder
- Background: Engaged in advising companies on digital transformation with a focus on maximizing commercial potential.
Stefan Karlsson
- Role: Co-founder and CMO
- Responsibilities: Management of marketing, client services, and brand strategy, with extensive experience in application development.
Julius Metyko
- Role: Lead Developer
- Expertise: Drives technical development of Affino's platform with a forward-thinking approach.
Quang Luong
- Role: Product Director
- Focus: Directs Affino's product strategy, innovation, and industry trends.
Susan Kerrigan
- Role: Head of Projects
- Skillset: Manages projects using agile methodologies, ensuring efficient project delivery.
Sam Kennell
- Role: Operations Manager
- Duties: Manages operations with expertise in HR support, recruitment, and onboarding.
Services and Specialties
Affino offers an integrated SaaS platform designed to streamline operations and create revenue opportunities, focusing on:
- Business Development and Analysis
- System Architecture & Hosting
- Project Management
- Real-time Data Analysis
Industry Position
Affino has positioned itself as a leader with an emphasis on innovation, adaptability, and efficient processes in its niche. Its compliance with GDPR and data-driven functionality ensure alignment with current data protection standards. Affino's dynamic approach to digital transformation for clients combines creative design with strong technical capabilities. Recent advancements like the "Evolved Web" initiative highlight Affino's use of AI to enhance the web experience.
Competitive Landscape
Affino operates in a competitive market space alongside notable CRM and business platform providers including:
1. HubSpot - Recognized for its Smart CRM platform, integrating sales, marketing, service, and analytics. CEO: Yamini Rangan, Headquarters: Boston, MA.
2. Insightly - Known for scalable CRM and modern interfaces, this San Francisco-based company emphasizes customer-first values.
3. Salesforce Sales Cloud - Offers a comprehensive CRM solution with integrated AI for customer engagement and sales operations.
4. Zoho CRM - Serves a vast number of businesses with a platform boasting multi-channel support and analytical features.
5. Microsoft Dynamics 365 - Combines CRM and ERP functionalities with AI-driven insights for enhanced operational efficiency.
Actionable Insights for Affino
Amidst a market rich with alternatives offering enhanced features, Affino should focus on strengthening integration capabilities, enhancing AI features, and targeting SMEs and large enterprises with its customizable CRM solutions. Keeping up with automation trends and advancements in predictive analytics could further boost Affino’s competitive edge.
