AFP Habitat Perú: Company Profile

Background

AFP Habitat Perú, established in 2013, is a leading private pension fund administrator in Peru. The company is dedicated to enhancing the future quality of life for its clients by providing exceptional pension services. Its mission is to deliver efficient, warm, and timely services, aiming to instill optimism among Peruvians regarding their retirement by valuing the effort of saving. AFP Habitat Perú operates under the ownership of Habitat Andina S.A., holding 99.97% of the shares.

Key Strategic Focus

AFP Habitat Perú's strategic focus centers on:

• Investment Management Excellence: Achieving top-tier returns across all fund types through diversified and actively managed investment portfolios.

• Customer Experience Leadership: Prioritizing superior client service, as evidenced by multiple recognitions for outstanding customer experience.

• Digital Transformation: Implementing innovative digital solutions to streamline processes and enhance client interactions.

Financials and Funding

AFP Habitat Perú is backed by robust international support from:

• Prudential Financial: A U.S.-based company with over 140 years of experience in investments, life insurance, and pensions, managing assets exceeding $1.4 trillion.

• Inversiones La Construcción: A prominent Chilean conglomerate with approximately 40 years of expertise in pension funds, insurance, and healthcare sectors.

Pipeline Development

AFP Habitat Perú offers a range of pension funds tailored to different risk profiles:

• Fund 0: Designed for conservative investors seeking minimal risk.

• Fund 1: Aimed at low-risk investments.

• Fund 2: Balanced fund with moderate risk.

• Fund 3: Targeted at investors willing to accept higher risk for potentially greater returns.

The company has consistently led in profitability across Funds 1, 2, and 3 over an 11-year period (2013-2024).

Technological Platform and Innovation

AFP Habitat Perú distinguishes itself through several technological innovations:

• Digitalized Retirement Processes: First in Peru to offer fully online legal age and early unemployment retirement procedures.

• Fondo Libre Habitat: An online platform for voluntary investments with flexible withdrawal options.

• Facial Biometric Signature: Pioneered the use of facial biometric technology for secure and efficient transaction approvals.

• Chatbot "Habi": An AI-driven assistant available 24/7 via Facebook Messenger, providing clients with account information and support.

Leadership Team

The executive team comprises seasoned professionals:

• Mariano Álvarez de la Torre Jara: General Manager

• Juan Carlos Zegarra Pazos: Operations and Systems Manager

• Mariel Díaz Meyzan: Commercial Manager

• Diego Marrero Boisset: Investments Manager

• Lizz Ángela Izaguirre León: Risk Manager

• Melory Rebolledo González: Audit Manager

• Carolina Sato Nakamura: Administration and Finance Manager

• Ana Cecilia Jara Barboza: Legal Manager

• Alicia del Pilar La Torre Pallete: Human Resources Manager

• Vanessa Vidal Solís: Marketing Manager

• Isabel Burneo Salas: Customer Service Manager

Leadership Changes

As of the latest available information, there have been no recent significant changes in the leadership team.

Competitor Profile

Market Insights and Dynamics

The Peruvian private pension fund market is competitive, with AFP Habitat Perú holding a 10.9% market share and serving over one million clients.

Competitor Analysis

Key competitors include:

• AFP Integra: Owned by Grupo Sura, holding a 36.21% market share with 4,589,801 affiliates.

• Prima AFP: Part of Banco de Crédito del Perú, with a 30.01% market share and 2,341,348 affiliates.

• Profuturo AFP: Owned by Scotiabank Perú, holding a 21.46% market share with 1,723,184 affiliates.

Strategic Collaborations and Partnerships

AFP Habitat Perú benefits from strategic alliances with:

• Prudential Financial: Providing global investment expertise and financial backing.

• Inversiones La Construcción: Offering regional market insights and operational support.

Operational Insights

AFP Habitat Perú differentiates itself through:

• Superior Investment Returns: Consistently leading in fund profitability.

• Customer Service Excellence: Recognized multiple times for outstanding client experience.

• Innovative Digital Services: Implementing cutting-edge technologies to enhance client interactions and streamline processes.

Strategic Opportunities and Future Directions

Looking ahead, AFP Habitat Perú aims to:

• Expand Digital Offerings: Further develop online platforms and services to meet evolving client needs.

• Enhance Market Position: Increase market share through competitive investment returns and superior customer service.

• Sustain Innovation: Continue investing in technological advancements to maintain a leadership position in the pension fund industry.

Contact Information

For more information, visit AFP Habitat Perú's official website.

Social Media Profiles:

• Facebook: AFP Habitat Perú

• Twitter: @afphabitatperu

• LinkedIn: AFP Habitat Perú