AfriSight Company Profile

Background

Overview

AfriSight is a data-collection company dedicated to Africa, enabling the collection and delivery of on-demand, real-time, cost-effective, and reliable consumer data and insights. Founded in 2017 and headquartered in Rotterdam, Netherlands, AfriSight serves market research firms, brands, and agencies seeking to understand the African consumer landscape.

Mission and Vision

AfriSight's mission is to provide organizations with reliable information that enables well-founded decisions, collaborating with clients to achieve optimal results. The company envisions unlocking data-driven decisions across Africa, leveraging the exponential growth in mobile and internet penetration to create an online platform consisting of hundreds of thousands of profiled panelists willing to participate in surveys.

Industry Significance

AfriSight plays a pivotal role in the African market research industry by offering a platform that connects businesses with a vast community of consumers across the continent. This connection facilitates the gathering of valuable insights into consumer behavior, preferences, and trends, which are essential for businesses aiming to succeed in the African market.

Key Strategic Focus

Core Objectives

• Data Collection and Delivery: Provide on-demand, real-time, cost-effective, and reliable consumer data and insights across Africa.

• Community Engagement: Build and maintain a large, diverse community of panelists to ensure comprehensive and representative data collection.

• Technological Integration: Utilize advanced technologies to enhance data quality and collection efficiency.

Areas of Specialization

• Consumer Insights: Gather and analyze data on consumer products, companies, demographic trends, consumer lifestyles, and commercial industries.

• Market Intelligence Reports: Provide detailed reports that offer insights into market dynamics, consumer behavior, and industry trends.

Key Technologies Utilized

• Online and Mobile Surveys: Leverage the widespread use of mobile devices and internet access across Africa to conduct surveys efficiently.

• AI and Machine Learning: Employ artificial intelligence and machine learning algorithms to analyze data, identify patterns, and improve data quality.

• GeoIP Technology: Use GeoIP technology to target specific audiences and enhance the relevance of data collected.

Primary Markets Targeted

• Market Research Firms: Provide data collection services for research agencies seeking African consumer insights.

• Brands and Corporates: Assist businesses in understanding consumer preferences and behaviors to inform product development and marketing strategies.

• NGOs and Government Agencies: Support non-profit organizations and government bodies in gathering data for policy-making and program evaluation.

Financials and Funding

Funding History

• Seed Funding: AfriSight secured seed funding on December 7, 2018, to support its growth and expansion efforts.

Recent Funding Rounds

• Incubator/Accelerator Stage: The company is currently in the incubator/accelerator stage, indicating ongoing efforts to scale its operations and enhance its offerings.

Notable Investors

• Google for Startups Accelerator: AfriSight has been part of the Google for Startups Accelerator: Europe, which has provided support and resources to help the company grow.

Intended Utilization of Capital

The funds raised are likely allocated towards expanding the panelist community, enhancing technological infrastructure, and developing new services to meet the evolving needs of clients.

Pipeline Development

Key Pipeline Candidates

• Survey Platform Enhancements: Ongoing development of the AfriSight Survey Portal, a self-service platform that enables clients to create surveys, select target audiences, and collect consumer insights in real-time.

Stages of Development

• Platform Migration: AfriSight is migrating to a new and improved platform, with plans to decommission the legacy platform by December 31, 2025. This migration aims to enhance user experience and survey accessibility.

Target Conditions

• Consumer Behavior Analysis: Focus on understanding consumer preferences, purchasing behaviors, and lifestyle choices across various African markets.

• Market Dynamics: Analyze market trends, competitive landscapes, and industry developments to provide actionable insights to clients.

Anticipated Milestones

• Platform Launch: Completion of the new platform migration by December 31, 2025.

• Community Expansion: Increase the number of panelists to over 2 million members across more than 30 African countries.

Technological Platform and Innovation

Proprietary Technologies

• AfriSight Survey Portal: A self-service platform that allows clients to create surveys, select target audiences, and collect data in real-time.

Significant Scientific Methods

• AI and Machine Learning: Utilized to analyze data, identify patterns, and improve data quality and efficiency.

• GeoIP Technology: Employed to target specific audiences and enhance the relevance of data collected.

Leadership Team

Key Executives

• Tobias Drogseth: Business Director and VP of Business Development, responsible for sales, marketing, innovation, mergers and acquisitions, and profit and loss management.

• Obayd Mir: Entrepreneur and Techie with expertise in AI, contributing to the technological advancements at AfriSight.

• Ogylive Makova: Entrepreneur and Business Developer focusing on Africa, driving business development and partnerships across the continent.

Competitor Profile

Market Insights and Dynamics

• Market Size and Growth Potential: The African market research industry is experiencing growth due to increased mobile and internet penetration, providing opportunities for data collection and analysis.

• Industry Trends: There is a growing demand for real-time, cost-effective, and reliable consumer data, which AfriSight addresses through its platform.

Competitor Analysis

• Afriwise: A competitor in the African market research space, offering data collection and analysis services.

• Recollective: A qualitative research platform specializing in community engagement and research projects, providing tools for various research methods.

• Stears: A financial data and research company focused on African market intelligence for global funds and corporations.

Strategic Collaborations and Partnerships

• Google for Startups Accelerator: AfriSight's participation in this program has provided support and resources to help the company grow.

Operational Insights

Strategic Considerations

• Platform Migration: AfriSight is migrating to a new platform by December 31, 2025, aiming to enhance user experience and survey accessibility.

• Community Expansion: Efforts are underway to increase the number of panelists to over 2 million members across more than 30 African countries.

Competitive Advantages

• Africa-Focused Approach: AfriSight's dedication to the African market allows for a deep understanding of regional consumer behaviors and preferences.

• Technological Integration: The use of AI, machine learning, and GeoIP technology enhances data quality and collection efficiency.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Platform Enhancement: Complete the migration to the new platform by December 31, 2025, to improve user experience and survey accessibility.

• Community Growth: Expand the panelist community to over 2 million members across more than 30 African countries.

• Service Diversification: Develop new services and features to meet the evolving needs of clients in the African market research industry.