AC

Ag Care

www.ag.care link_icon

Market Research Report: AG Care



Company Overview



Name, Mission of the Company


  • Name: AG Care

  • Mission: To combine science and nature, selecting the highest quality ingredients to develop formulas that deliver purposeful results while being vegan and cruelty-free. Committed to responsible manufacturing practices and giving back to the community.


When the Company was Founded and by Whom


  • Founded: 1989

  • Founders: John Davis (seasoned stylist) and Lotte Davis (designer & entrepreneur)


Key People in the Company


  • John Davis: Co-Founder

  • Lotte Davis: Co-Founder


Where the Company is Headquartered


  • Headquarters: Vancouver, BC, Canada


Number of Employees


  • Number of Employees: No information is available


Revenue of the Company


  • Revenue: No information is available


What the Company is Known For


  • Known For: Clean, sustainable, and high-performance hair care products that are vegan and cruelty-free. AG Care focuses on responsibly crafted products with high-quality ingredients.


Products



Product Offerings



Shampoos


1. Balance Apple Cider Vinegar Sulfate-Free Shampoo
  • Description: A sulfate-free shampoo with apple cider vinegar.

  • Key Features: Gentle cleansing, maintains hair and scalp health, sulfate-free.


2. Curl Fresh Curl Enhancing Sulfate-Free Shampoo
  • Description: Enhances curls and waves.

  • Key Features: Sulfate-free, enhances natural curls and waves.


3. Colour Savour Colour Protecting Shampoo
  • Description: Protects and prolongs colour-treated hair.

  • Key Features: Rich in antioxidants, prevents color fading.


Conditioners


1. Boost Apple Cider Vinegar Silicone-Free Conditioner
  • Description: A silicone-free conditioner that boosts shine and health.

  • Key Features: Silicone-free, enhances shine, and smoothness.


2. Curl Thrive Curl Hydrating Conditioner
  • Description: Hydrates and defines curls.

  • Key Features: Hydration, curl enhancement.


3. Fast Food Leave-On Conditioner
  • Description: Leave-on conditioner for daily use.

  • Key Features: Lightweight, moisture-rich, suitable for all hair types.


Styling and Finishing


1. Curl Fresh Definer Silicone-Free Soft Hold Styling Cream
  • Description: Soft hold styling cream for curls.

  • Key Features: Soft hold, silicone-free, enhances curls.


2. Mousse Gel Extra-Firm Curl Retention
  • Description: Extra-firm hold for curls.

  • Key Features: Extra-firm hold, maintains curl shape.


3. Firewall Argan Shine & Flat Iron Spray
  • Description: Protects hair during heat styling.

  • Key Features: Argan oil, shine enhancement, heat protection.


Masks, Serums & Creams


1. Reconstruct Vitamin C Strengthening Mask
  • Description: Strengthens and nourishes hair.

  • Key Features: Vitamin C, strengthening, deep hydration.


2. Nourish Snow Mushroom Moisture Mask
  • Description: Provides deep moisture.

  • Key Features: Snow mushroom, deep hydration.


3. Rosehip Balm Smoothing Lotion
  • Description: Smooths and adds shine.

  • Key Features: Rosehip oil, smoothing, shine enhancement.


Refill and Sustainability Initiatives


  • Refill Pouches: Offers refill options to reduce plastic waste.

  • Sustainable Packaging: Utilizes aluminum and recycled plastic packaging.


Recent Developments



New Products Launched


1. Refill Value Bundles: Includes a 1L refill pouch, a free full-size bottle, and a canvas tote bag.

New Features Added to Existing Products


1. Eco-Friendly Packaging Options: Introduction of aluminum packaging for select products.
2. Refill Pouches: Extended to a wider range of products.

New Partnerships


1. One Girl Can: Ongoing partnership to support education and mentorship for girls in Kenya. Over $2.3M donated, funding 1000 scholarships and mentoring 11,000 girls annually.

Conclusion


AG Care is a pioneer in clean, sustainable hair care products, combining high-quality ingredients with responsible manufacturing practices. The company's commitment to vegan and cruelty-free products makes it a leading choice for conscious consumers. Their recent developments in sustainability and new product launches continue to reinforce their market position.