Agraria San Francisco Market Research Report

Company Overview

• Name: Agraria San Francisco

• Mission of the Company: No explicit mission statement found. However, the company's implicit mission is to enhance home environments with exquisite scent products that are seen as essential design elements.

• Founded: 1970

• Founders: Stanford Stevenson and Maurice Gibson

• Key People: No specific individuals highlighted beyond the founders.

• Headquarters: San Francisco, California, United States

• Number of Employees: No information is available

• Revenue: No information is available

• What is the Company Known For: Known for being a pioneer in the luxury aromatherapy movement and for offering a range of high-quality home fragrance products, with their signature scent being Bitter Orange.

Products

Product Offerings

1. Diffusers

• AirEssence Diffuser: Perfume-grade oils that diffuse fragrance into the air.

• PetiteEssence Diffuser: A smaller version for more discreet spaces.

• Reed Diffuser: Utilizes reeds to disperse scent throughout a room.

2. Scented Candles

• Available in various fragrances, each designed to create a luminous glow and pleasant atmosphere.

3. Potpourri

• Scented mixtures, such as their signature Bitter Orange, used to freshen air indoors.

4. Perfumed Burning Sticks

• Used for releasing fragrance when burned, akin to traditional incense.

5. Botanically-Derived Body Care Line (A+)

• Includes hair and skincare products made with natural ingredients and beneficial botanicals like Gingko Biloba and Hemp.

Key Features of Products

• Products are designed to "mix and mingle marvelously" with sophisticated, multi-layered fragrance profiles.

• AirEssence and PetiteEssence diffusers uniquely "grow" into fragrant flowers.

• Hand-crafted elements, like using paper-thin slices of sola plants, provide a personal touch.

• Scent offerings span a variety of fragrances like Bitter Orange, Balsam, Vanilla Orchid, and more.

Recent Developments

• New Products Launched: Introduction of the A+ body care line, which expands into botanically-derived hair and skincare products.

• New Features Added to Existing Products: Development of new botanical formulations using high-quality, therapeutic ingredients in the A+ line.

• Partnerships: No specific new partnerships mentioned. However, Agraria's products are featured in 170 InterContinental® Hotels & Resorts globally.

Conclusion

Agraria San Francisco is positioned as a high-end, luxury brand known for its excellence in home fragrance products. With a rich heritage dating back to 1970, the company has recently expanded into the wellness domain with a new line of body care products, further solidifying its status as a leader in the luxury scent industry.