AgriWebb Company Profile

Background

Founded in 2013 and headquartered in Surry Hills, New South Wales, Australia, AgriWebb is a leading provider of livestock management software. The company's mission is to transform global cattle and sheep production by delivering profitability, provenance, and sustainability across the supply chain. AgriWebb's platform is designed to assist livestock farmers in enhancing productivity and profitability through efficient farm management and record-keeping.

Key Strategic Focus

AgriWebb's strategic focus centers on digitizing farm records and the meat production process, aiming to provide transparency in animal and environmental welfare. The platform offers features such as farm mapping, grazing management, inventory tracking, and data-driven insights to optimize livestock operations. By integrating these functionalities, AgriWebb enables farmers to make informed decisions that enhance efficiency and sustainability.

Financials and Funding

As of 2024, AgriWebb reported an annual revenue of approximately $11.3 million, reflecting significant growth from previous years. The company has secured a total funding of around $37.3 million over multiple rounds. Notable funding events include a Series B round in January 2021, which raised $23.3 million led by Telus Ventures, and an additional $6.7 million in October 2022 from investors such as Germin8 Ventures and iSelect Fund. These funds have been allocated towards product development, international expansion, and establishing a comprehensive database for beef production.

Technological Platform and Innovation

AgriWebb's platform integrates various technological components to provide a comprehensive livestock management solution. Key features include:

Farm Mapping and Grazing Management: Tools that allow farmers to visualize and manage their land and livestock distribution effectively.

Inventory Tracking: Real-time monitoring of livestock numbers and movements.

Data-Driven Insights: Analytics that inform decision-making to improve productivity and sustainability.

The platform is accessible via web and mobile applications, ensuring usability in various farming environments.

Leadership Team

AgriWebb's leadership comprises experienced professionals with diverse backgrounds:

Justin Webb: Co-Founder and Executive Chairman. Before founding AgriWebb, Justin served as a Director and Head of Retail Client Business in Australia for BlackRock.

Kevin Baum: Co-Founder and Chief Executive Officer. Kevin's background includes scaling early-stage renewable energy technologies and expertise in SaaS solutions.

John Fargher: Co-Founder and Chief Revenue Officer. A fifth-generation sheep and cattle farmer, John brings extensive agricultural experience to the team.

Phil Chan: Chief Product Officer. Phil's experience includes developing products used globally, with a background at IBM.

Dr. Nicole Buckley Biggs: Vice President of Sustainability.

Liz Moore: Senior Vice President of Marketing.

Campbell Mauchan: Vice President of Partnerships.

David Horne: Chief Engineering Officer.

Competitor Profile

Market Insights and Dynamics

The global farm management software market is experiencing significant growth, driven by the increasing adoption of digital solutions in agriculture. Farmers are seeking technologies that enhance productivity, ensure compliance, and promote sustainability. AgriWebb operates in this dynamic environment, offering a platform tailored to livestock management.

Competitor Analysis

AgriWebb faces competition from several companies offering farm and livestock management solutions:

Farmbrite: Provides online farm and ranch management software focusing on measuring farm profits, tracking expenses, and detailed animal records.

Granular: Offers farm management software that facilitates collaboration and analytics for growers.

AGRIVI: Delivers cloud-based farm management software used by farmers worldwide.

CattleMax: Specializes in cattle management software for herds of all sizes.

These competitors offer various features, but AgriWebb differentiates itself through its comprehensive approach to livestock management, integrating multiple functionalities into a single platform.

Strategic Collaborations and Partnerships

AgriWebb has established several strategic partnerships to enhance its offerings and expand its market reach:

Conservis: In February 2022, AgriWebb partnered with Conservis, a subsidiary of TELUS Agriculture, to develop an ecosystem providing access to both crop and livestock management platforms.

Regrow Ag: In January 2023, AgriWebb collaborated with Regrow Ag to enable the adoption of climate-friendly beef production practices in the US and Australia.

Rabo AgriFinance: In July 2023, AgriWebb signed a joint referral agreement with Rabo AgriFinance to offer livestock monitoring and financial services to ranchers.

These partnerships aim to provide integrated solutions that address various aspects of farm management and sustainability.

Operational Insights

AgriWebb's platform is utilized by over 16,000 farmers worldwide, managing approximately 19 million animals across 136 million acres. The company reports adding 250 new users monthly, indicating strong adoption and trust within the agricultural community.

Strategic Opportunities and Future Directions

AgriWebb is focused on international expansion, particularly in the US, UK, and Latin America, both directly and through partnerships. The company aims to establish a comprehensive database for beef production, enhancing transparency and sustainability in the supply chain. By leveraging its technological platform and strategic collaborations, AgriWebb is well-positioned to address the evolving needs of the global livestock industry.