AgSource Company Profile

Background

Founded in 1959, AgSource began as a dairy records cooperative in Wisconsin, providing computer management information from Dairy Herd Improvement (DHI) testing. Over the decades, it has evolved into a comprehensive agricultural service cooperative specializing in laboratory testing and the generation of value-added management information. AgSource's mission is to deliver accurate, data-driven insights that empower clients across the agricultural ecosystem to make informed decisions. With a vision rooted in continuous and measurable progress, AgSource has expanded its services to encompass all aspects of dairy information management and diversified its testing services to meet the broader needs of the agricultural industry.

Key Strategic Focus

AgSource's strategic focus centers on providing comprehensive laboratory analyses and consulting services that enhance agricultural productivity and sustainability. The company specializes in:

Dairy Services: Offering full-service DHI testing, milk recording, diagnostic testing, and herd care to optimize dairy herd performance.

Agronomic Consulting: Delivering customized solutions such as nutrient management services, GPS soil sampling, precision agriculture technology, and professional laboratory analysis to maximize crop yields and soil health.

Turf Management: Providing turf-specific testing, including soil and plant tissue analysis, to maintain optimal playing conditions for golf courses and other turf applications.

Food and Environmental Testing: Conducting microbiological, analytical, and pathogen testing to ensure food safety and compliance with regulatory standards.

By leveraging cutting-edge technologies and a network of laboratories across the Midwest, AgSource targets primary markets including dairy producers, crop growers, turf managers, and food industry stakeholders.

Financials and Funding

As of March 2025, AgSource reported an estimated annual revenue of $35 million, with a workforce of approximately 219 employees. The company's revenue per employee is estimated at $159,800. Specific details regarding funding history and notable investors are not publicly disclosed.

Pipeline Development

AgSource continually enhances its service offerings to meet the evolving needs of the agricultural industry. Recent developments include:

Acquisition of Dairyland Laboratories' Agronomy Services Division: In March 2022, AgSource expanded its capabilities by acquiring Dairyland Laboratories' Agronomy Services Division in Stratford, Wisconsin. This acquisition added soil, plant tissue, and manure analyses, as well as nutrient management services, to AgSource's portfolio.

Introduction of MyAgSource: AgSource launched MyAgSource, a web-based delivery system that allows dairy herd managers and consultants to view and interact with DHI reports, laboratory results, and management information, facilitating more efficient and informed decision-making.

Technological Platform and Innovation

AgSource distinguishes itself through proprietary technologies and innovative methodologies, including:

Transition Cow Index® and KetoMonitor®: Advanced management reports that provide insights into herd health and productivity.

AgSourceDM™ and MyAgSource®: Digital platforms offering comprehensive data management and analysis tools for dairy producers.

Soil Health Analysis: Utilizing incubation and water-soluble extraction methods to measure biological activity and nutrient availability in soils, aiding in sustainable soil management practices.

Leadership Team

AgSource's leadership comprises experienced professionals dedicated to advancing agricultural services:

K. B.: Chief Financial Officer

C. S.: Vice President - Information Technology

D. O.: Head Honcho

C. C.: President and Chief Executive Officer

J. W.: President

J. H.: President

E. H.: Vice President - Food & Environmental Laboratories

E. S.: Vice President

These leaders bring a wealth of experience in finance, technology, laboratory operations, and strategic management, driving AgSource's mission forward.

Leadership Changes

In March 2022, AgSource underwent a significant organizational change when URUS, the parent company of AgSource and VAS brands, announced that both companies would operate as independent brands under the URUS umbrella. This strategic move aimed to provide clarity and focus for each brand's services in the market.

Competitor Profile

Market Insights and Dynamics

The agricultural testing and analysis industry is experiencing growth driven by increasing demand for data-driven decision-making in agriculture. Key trends include the adoption of precision agriculture technologies, emphasis on sustainable farming practices, and stringent regulatory requirements for food safety and environmental compliance.

Competitor Analysis

AgSource operates in a competitive landscape with several notable companies:

Alesca Life: Specializes in urban farming solutions and agricultural technology.

Farm At Hand: Provides farm management software for crop producers.

Aquaponics Association: Focuses on promoting aquaponics practices and education.

These competitors offer diverse services ranging from technology-driven farming solutions to specialized agricultural practices, contributing to the dynamic nature of the industry.

Strategic Collaborations and Partnerships

AgSource has engaged in strategic collaborations to enhance its service offerings:

Acquisition of Dairyland Laboratories' Agronomy Services Division: This partnership expanded AgSource's laboratory network and service capabilities in agronomic testing and consulting.

Integration with VAS: The merger with sister organization VAS allowed AgSource to operate under the unified VAS brand, combining expertise in agronomy, dairy, and software services to better serve a diverse client base.

Operational Insights

AgSource's strategic considerations include:

Comprehensive Service Portfolio: Offering a wide range of testing and consulting services across dairy, agronomy, turf, and food industries provides a competitive edge.

Technological Integration: Utilizing advanced data management platforms and proprietary technologies enhances service delivery and client engagement.

Geographic Reach: Operating multiple laboratories across the Midwest enables AgSource to serve a broad client base effectively.

Strategic Opportunities and Future Directions

Looking ahead, AgSource aims to:

Expand Digital Platforms: Enhance and promote digital tools like MyAgSource to provide clients with real-time data access and analysis capabilities.

Invest in Research and Development: Continue developing innovative testing methodologies and management reports to meet evolving agricultural needs.