Aguagente SAPI de CV

Background

Aguagente SAPI de CV, established in 2015 and headquartered in Guadalajara, Jalisco, Mexico, is a social enterprise dedicated to providing unlimited purified water directly to households. The company installs advanced water purification systems in homes, offering a convenient and cost-effective alternative to bottled water. Aguagente's mission is to deliver the best purified water and service experience to its customers, aiming to eliminate the need for bottled water by purifying it at the point of delivery. The company is committed to environmental sustainability and social responsibility, as evidenced by its B Corp certification and pledge to donate 0.7% of its income to social causes.

Key Strategic Focus

Aguagente's strategic focus centers on disrupting the traditional bottled water industry in Mexico by offering a Water-as-a-Service (WaaS) model. This model provides households with unlimited purified water through the installation of advanced purification equipment for a monthly fee, which includes annual filter changes and service calls. The company's core objectives include:

Convenience: Providing an easy-to-use solution that eliminates the need for purchasing and transporting bottled water.

Quality: Ensuring high-quality purified water through state-of-the-art purification technology.

Affordability: Offering a cost-effective service that is often less expensive than traditional bottled water.

Environmental Impact: Reducing plastic waste by decreasing the production and transportation of bottled water.

Aguagente targets the Mexican market, where there is a high per capita consumption of bottled water, positioning itself as a sustainable and economical alternative.

Financials and Funding

Aguagente has attracted investment to support its growth and technological development. Notably, Global Triangles, a technology solutions provider, invested in Aguagente through sweat equity. This partnership enabled Aguagente to develop a basic Enterprise Resource Planning (ERP) system within three months, facilitating the company's launch and client acquisition. The investment also included the development of customer and technician applications, enhancing service efficiency and customer engagement.

Technological Platform and Innovation

Aguagente leverages advanced water purification technology and state-of-the-art IT systems to deliver its services. Key technological innovations include:

IoT-Connected Purification Systems: The water purification units are Internet of Things (IoT) enabled, allowing for remote monitoring and management to ensure optimal performance and timely maintenance.

Customer Application: A user-friendly app that enables customers to manage their accounts, monitor water usage, and participate in referral programs.

Technician Application: An app designed for service technicians to efficiently manage installation and maintenance tasks, including GPS navigation and real-time job status updates.

ERP System: A custom-built ERP system that integrates customer management, billing, and service scheduling, streamlining operations and enhancing customer service.

Leadership Team

Aguagente's leadership team comprises experienced professionals dedicated to the company's mission and growth. Key executives include:

Michael Robinson: President & Chief Executive Officer.

Competitor Profile

Market Insights and Dynamics

Mexico is the leading consumer of bottled water per capita globally, with over 11% of the world's bottled water consumed in the country. This high consumption rate presents a significant opportunity for alternatives like Aguagente's WaaS model. The total addressable market is estimated at US$169.8 million, with a serviceable available market of US$16.9 million.

Competitor Analysis

Aguagente's primary competitors include:

Traditional Bottled Water Companies: These companies offer bottled water delivery services but often at higher costs and with environmental drawbacks due to plastic waste.

Home Water Purification System Providers: Suppliers of DIY water purification systems that require upfront investment and ongoing maintenance by the consumer.

Aguagente differentiates itself by offering a subscription-based service that includes installation, maintenance, and filter replacements, providing a hassle-free solution for consumers.

Strategic Collaborations and Partnerships

Aguagente has formed strategic partnerships to enhance its technological capabilities and market reach:

Global Triangles: A technology solutions provider that invested in Aguagente through sweat equity, assisting in the development of the company's ERP system and customer applications.

Techo: An NGO supported by Aguagente's social responsibility program, aligning with the company's commitment to social impact.

Operational Insights

Aguagente's operational strategy focuses on leveraging technology to provide a seamless customer experience. The company's IoT-connected purification systems and integrated applications enable efficient service delivery and proactive maintenance. By offering a subscription-based model, Aguagente ensures a steady revenue stream while providing value to customers through convenience and cost savings.