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Ahf

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AHF Products Market Research Report



Company Overview



  • Name: AHF Products

  • Mission of the company: AHF embraces both the rich heritage of their brands and a nimble, forward-thinking approach to flooring solutions that drive value for their partners. The company is committed to providing outstanding customer service and delivering innovative and superior quality flooring solutions.

  • Founded: 2019, after acquiring Armstrong Flooring's wood flooring business.

  • Key People:

  • Catherine Del Vecchio – Vice President of Marketing

  • Brent Emore, MBA, CPA – Chief Financial Officer

  • Headquarters: Mountville, Pennsylvania

  • Number of Employees: Over 2,600

  • Revenue: No information is available.

  • What the company is known for: AHF Products is a leader in hard surface flooring, with renowned brands in the residential and commercial markets like Bruce, Armstrong Flooring, Hartco, Homerwood, Capella, Robbins, and more. The company is recognized for its craftsmanship, award-winning designs, and innovations in flooring technology.


Products



Summary of Product Offerings


AHF Products offers a wide variety of flooring options, including but not limited to:

  • Solid & Engineered Hardwood: Made from premium American hardwoods with designs in multiple species, colors, and finishes.

  • Luxury Vinyl Tile (LVT): Offers durability and design versatility to replicate the natural look of wood or stone.

  • Rigid Core: Flooring with solid structures and protective finishes ideal for high-traffic areas.

  • Vinyl Sheet: Available in both residential and commercial variants, suited for high-traffic environments.

  • Vinyl Composition Tile (VCT) and Vinyl Based Tile (VBT): Durable flooring solutions designed for commercial settings.

  • TimberTru™ Laminate: Offers realistic wood textures and superior protection, all of which are waterproof.

  • Peel & Stick and Engineered Stone Tiles: Both offer ease of installation and a durable flooring solution.


Key Features


  • Cleantivity™ Antimicrobial Coating: Inhibits the growth of bacteria, mold, and mildew on surfaces.

  • Diamond 10 Technology®: Provides scratch, stain, and scuff resistance.

  • Densified Wood™ Technology: Enhances hardwood durability, allowing it to be more dent and scratch-resistant.

  • HydroPel™ Waterproof Technology: Offers full protection for engineered wood flooring with a factory-sealed coating.

  • HartGuard™ Ultrashield Coating System: Best-in-class protection for commercial vinyl flooring.


Recent Developments



Recent Product Launches


  • Introduction of Dogwood® Densified Wood Flooring recognized with several awards, including the ADEX Awards for Design Excellence.

  • TimberTru™ and other Laminate products enhancing the existing product lineup with waterproof and durable options.


New Features


  • HydroPel™ and HartGuard™ technologies incorporated for better water resistance and durability.

  • Diamond 10 Technology® continues to be a standout innovation, providing floors that require less maintenance.


New Partnerships


  • The company recently announced notable partnerships in commercial sectors through strategic acquisitions and launches like Hartco® Contract.


Executive Changes


  • Catherine Del Vecchio joined AHF Products as Vice President of Marketing as of October 2024.


Awards and Achievements


  • Recently awarded as a "Do It Best" 2024 Vendor of the Year.

  • Recognized at ConsoCon 2024 for the best art installation with "Shining Star".


Conclusion



AHF Products is a strong player in the flooring industry with a diversified product line and continuous innovation in flooring technologies. The company is committed to leadership in product quality, team, and customer partnership, as well as expanding its influence in both residential and commercial flooring markets. With a history of more than 150 years behind its renowned brands, AHF Products is well-positioned to influence the future trends of the flooring industry.