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Ahorramas S.A

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Market Research Report: Ahorramas, S.A.





Company Overview



  • Name: Ahorramas, S.A.

  • Mission: Ahorramas is committed to providing high-quality fresh products while focusing on sustainability, health, and consumer satisfaction.

  • Founded: More than 40 years ago in the neighborhood of Vallecas, Madrid.

  • Key People: No specific names of key individuals are available.

  • Headquarters: Ctra. Arganda del Rey a Velilla de San Antonio, km.5 (28891-Velilla de San Antonio), Madrid.

  • Number of Employees: Over 12,000 employees.

  • Revenue: More than 1,850 million EUR net sales.

  • Known For: Ahorramas is recognized for its focus on fresh products of quality and locality, with a wide assortment in over 280 stores across the Community of Madrid and Castilla-La Mancha. It emphasizes sustainability and customer satisfaction.


Products



  • Products Offered: Ahorramas offers a variety of products, with a primary focus on fresh produce such as meats, seafood, fruits, and dairy, along with everyday consumer goods.

  • High-Level Description: Their supermarkets resemble traditional markets within a modern setting, delivering both fresh quality products daily and a broad assortment of consumer products.

  • Key Features:

  • Fresh daily products in sections like butchery, poultry, fish, and dairy.

  • Strong quality assurance through a proprietary Food Safety and Quality Management system.

  • Private label products with certifications like Animal Welfare, Dolphin Safe, and MSC for sustainable practices.


Recent Developments



  • New Products Launched and Features Added:

  • Ahorramas has launched a new cooking program "Más que Recetas" that includes a variety of tailored recipes.

  • New Partnerships:

  • Collaborations include being a longstanding sponsor with local sports teams such as Movistar Estudiantes and participation in community-centered projects.


Sustainability Initiatives



  • Environmental Responsibility:

  • Strong commitment to sustainability and the circular economy, with initiatives in plastic reduction and energy efficiency.

  • Installed solar panels on 60 stores in 2022, generating substantial renewable energy.

  • Implemented electric vehicle charging stations, aiming to reduce carbon emissions.

  • Achieved Zero Waste certification for their main platform with over 95% waste recycling or repurposing.


  • Social Responsibility:

  • Extensive social responsibility programs, collaborating with organizations like the Red Cross, Spanish Cancer Association, and local food banks.

  • Notable contributions include donations to food banks and other charitable campaigns, significantly impacting local communities.


Conclusion



Ahorramas combines traditional market values with a modern approach to retail, focusing heavily on sustainability and consumer satisfaction. They are a significant player in the community, providing jobs, supporting local suppliers, and engaging in various environmental and social initiatives. Their comprehensive approach to sustainability and fresh product offerings is a key differentiator in the market.

Note: The report is based on the available data and may lack some specific details on other key aspects such as individual leadership names or certain newer initiatives.