Company Research Report: Aim'n

Company Overview

Name: Aim'n

Mission of the Company: Aim'n aims to inspire women to an active lifestyle, offering a fusion of fashion and function in their products.

Founded: 2013

Founders: Tekla Acs and Helen Van

Key People: Martina Nilsson, recruited as Creative Lead as of January 20, 2025.

Headquarters: No information is available.

Number of Employees: No information is available.

Revenue: No information is available.

What the Company is Known For: Aim'n is known for its high-quality, ethically produced activewear and athleisure products.

Products

Overview

Aim'n offers a variety of activewear and athleisure products designed for women. They focus on combining style, comfort, and functionality.

Leggings

Description: Engineered for comfort and flexibility, suitable for various physical activities.

Key Features: Made from a custom polyester/spandex mix with superior stretch and durability.

Tops & Sports Bras

Description: Designed for support and comfort, available in various styles and fits.

Key Features: Some products are made with 73% recycled polyester, offering both environmental benefits and performance.

Jackets

Description: Fashionable and practical outerwear for workouts and daily wear.

Key Features: Breathable and weather-resistant fabrics.

Workout Sets

Description: Coordinated activewear sets for a stylish workout experience.

Key Features: Seamless designs for a sleek appearance and enhanced comfort.

Sweats

Description: Comfortable loungewear ideal for casual and leisure settings.

Key Features: Soft fabrics and relaxed fits.

Features Common Across Products

Sustainability: Aim'n focuses on using recycled materials, including recycled polyester from plastic bottles and fishing nets, and aims for products to be manufactured in an environmentally friendly way.

Certifications: Products comply with Oeko-Tex Standard 100, ensuring they are free from harmful substances.

Recent Developments

New Creative Lead: Aim'n has recruited Martina Nilsson as the Creative Lead as of January 20, 2025.

New Store: A new concept store was opened in Oslo on November 8, 2024.

Product Innovations:

New Fabric Launch: Aim'n released a new ribbed performance fabric on August 23, 2024.

Shape Collection: On March 24, 2024, Aim'n launched the 'Shape' collection, featuring seamless styles with a body-contouring, booty-enhancing effect.

Sustainability Initiatives: Continued efforts to increase the use of sustainable materials and expand their offerings with recycled materials.

Sustainability and Ethical Practices

Aim'n is committed to ensuring all their products are made ethically and sustainably. They maintain high standards for their suppliers, ensuring compliance with several environmental and ethical certifications. They aim to grow their range of sustainable garments and reduce environmental impacts through careful material choices and optimized packaging solutions.

Partners & Suppliers

Aim'n works closely with suppliers in China, aiming to maintain high standards of working conditions and product quality. They have a systematic approach to quality control and sustainability.

Logistics: The brand prioritizes ocean and rail transport for shipping products to reduce carbon emissions, with 95% of imports being shipped by these methods as of 2020.